The MSc in Strategic Marketing and Practice at Cork University Business School will give you the specialised skills and knowledge to become a successful marketing leader. The one-year progressive programme will build on the knowledge and skills acquired at an undergraduate level enhancing employability through developing your ability to contribute to real needs of the business community. The programme will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development. You will develop leading edge skills sought in the workplace including, for example, the development of customer insights, active problem solving, and the application of digital marketing. The blended nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of learning methods including live and negotiated firm based projects, specialised workshops, marketing strategy simulation, and industry based marketing practice.
Students take 90 credits. In Part I students take taught modules to the value of 70 credits. In Part II, from early April to the end of August, students will undertake applied research modules to the value of 20 credits. Places on the work placement option are limited and students will be ranked on the basis of their success at interview. Students who do not go on placement must complete the dissertation. The placement portfolio or dissertation must be submitted at the end of August.
An advanced education in the principles, theoretical concepts and contemporary practice of strategic marketing, based on research-informed teaching.
Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing and practice.
The opportunity to further develop a range of valuable personal skills for marketing careers – analytical capabilities, problem-solving skills critical thinking, communication skills, group-work skills, IT skills and the ability to manage major marketing research projects.
Practical skills are developed through your participation in a live marketing consultancy project designed with an external business client.
An opportunity for students to deepen their knowledge in particular functional areas of marketing – e.g. digital marketing practice, customer relationship management, business-to-business marketing, direct and interactive marketing and branding.
The use of blended and interactive teaching methods and the development of e-portfolios.
Master classes with reputable industry partners provide insight into leading-edge marketing practice and innovative marketing techniques.
The culmination of the learning process is your opportunity to undertake an applied research project in collaboration with an industry partner.
An overall aim is to transform marketing graduates into competent marketing professionals.