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Strategic Marketing and Practice

The MSc in Strategic Marketing and Practice at Cork University Business School will give you the specialised skills and knowledge to become a successful marketing leader. The one-year progressive programme will build on the knowledge and skills acquired at an undergraduate level enhancing employability through developing your ability to contribute to real needs of the business community. The programme will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development. You will develop leading edge skills sought in the workplace including, for example, the development of customer insights, active problem solving, and the application of digital marketing. The blended nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of learning methods including live and negotiated firm based projects, specialised workshops, marketing strategy simulation, and industry based marketing practice.

Course Practicalities
The MSc in Strategic Marketing and Practice is a full-time 12-month programme. the programme will develop students' critical thinking, research and communication skills and, uniquely, will feature consultancy projects and blended learning as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

In part 1, you will need to be available to attend classes and seminars from Monday to Friday (inclusive). during part 2 of the course, you will be either in a full-time work placement or engaged in full-time active research under the supervision of an academic mentor.

You will have formal lecture, tutorial and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.

Regular cutting-edge guest lectures from visiting speakers will be scheduled and where possible students will have access to advanced master classes on particular subject areas. Assessment across the programme will be through a mix of continuous assessment, in the form of individual assignments, group assignments, class presentations and an applied research project, as well as written examinations. Students will be given scope to shape their assignments and research project in line with their professional work or specific areas of interest.

Why Choose This Course
This programme, open to business graduates, has been designed to enable students to develop advanced knowledge and understanding of the contemporary strategic challenges facing marketers and provide professional marketing experience. It is the first and only University in Ireland to offer a MSc. in Strategic Marketing and Practice with both consultancy work and work placement options. The programme will develop students' critical thinking, research and communication skills and, uniquely, will feature consultancy projects and blended learning as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Special Features
-An advanced education in the principles, theoretical concepts and contemporary practice of strategic marketing, based on research-informed teaching.
-Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing and practice.
-The opportunity to further develop a range of valuable personal skills for marketing careers – analytical capabilities, problem-solving skills critical thinking, communication skills, group-work skills, IT skills and the ability to manage major marketing research projects.
-Practical skills are developed through your participation in a live marketing consultancy project designed with an external business client.
-An opportunity for students to deepen their knowledge in particular functional areas of marketing – e.g. digital marketing practice, customer relationship management, business-to-business marketing, direct and interactive marketing and branding.
-The use of blended and interactive teaching methods and the development of e-portfolios.
-Master classes with reputable industry partners provide insight into leading-edge marketing practice and innovative marketing techniques.
-The culmination of the learning process is your opportunity to undertake an applied research project in collaboration with an industry partner.
-An overall aim is to transform marketing graduates into competent marketing professionals.

Entry requirements

Candidates must normally hold at least a Second Class Honours Grade 1 or equivalent in an honours primary degree (NFQ, Level 8) in a relevant subject (e.g. business, management or marketing).

Applicants should refer to https://www.ucc.ie/en/study/comparison/postgrad/ to determine the equivalent standard for their own country.

In exceptional circumstances consideration may be given to applicants who do not meet the above criteria but who have three years relevant professional experience, subject to approval by the School of Business.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

Non-EU Candidates
Non-EU candidates are expected to have educational qualifications of a standard equivalent to Irish university primary degree level. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. To verify if you meet the minimum academic requirements for this programme please visit our qualification comparison pages.

For more detailed entry requirement information please refer to the International website .

Duration

12 months full-time

Application date

Applications for 2019 start dates will open on November 1st 2018.

EU Applicants: UCC operates a rounds closing date system for the majority of postgraduate taught courses, which means we offer places four times a year on a rolling basis. Some courses have one specific closing date, please check your course prospectus page for this information.

The UCC rounds EU application system closing dates for postgraduate taught courses are below. We advise applicants to apply as soon as possible.

Deadline for receipt of Applications:

For all completed applications received by January 11th 2019
Offers will be made:Offers will be made by January 25th 2019

For all completed applications received by March 1st 2019
Offers will be made: Offers will be made by March 15th 2019

For all completed applications received by May 1st 2019
Offers will be made: Offers will be made by May 15th 2019

For all completed applications received by July 1st 2019
Offers will be made: Offer will be made by July 15th 2019

Late applications may be accepted on a first-come, first-served basis for any courses that have remaining capacity for places.

While there is no official closing date for Research courses applicants are advised to submit their application at least two months ahead of their proposed start date. There are four official Research start dates – September/October, January, April and July.

Non-EU Applicants:

Please visit the following page for further information for Non EU applicants http://www.ucc.ie/en/international/studyatucc/postgraduateprogrammes/tau...

The closing date for non-EU applications is 15th June

Enrolment and start dates

Start Date: 9 September 2019

Remember to mention gradireland when contacting institutions!