The MSc in Marketing is focused on developing the marketing knowledge and skills that will enable you to operate at the highest level of management. You will develop an understanding of marketing theory and its application in the business arena. You will acquire conceptual and practical skills needed to compete successfully in the marketplace.
Suitable for business graduates with a marketing orientation and current professionals wishing to build upon their existing marketing skills, as well as students with an undergraduate background in psychology.
What will I learn?
The learning objectives of this course couple conceptual knowledge of Marketing Management with the ability to assimilate and apply concrete skills in a genuine business context.
- In-depth knowledge of the theory and practice of Marketing Management, from a consumer, corporate and communications perspective
- Detailed insight into the increasingly important field of Digital Marketing, via two dedicated option modules
- The real-life ramifications of marketing strategy, via a summer term company project and regular guest speaker lectures delivered by industry specialists.
How will I benefit?
The course content and overall reputation of this Masters in the eyes of recruiting companies makes it an especially attractive option for students and professionals looking to either kick-start a marketing career or take a further step up
Modules are delivered by experienced academics and senior industry practitioners, providing the conceptual and managerial perspectives vital to a successful marketing career
Graduates of the course work in a variety of industries, including consumer goods companies, financial services, pharmaceuticals and electronics.
They secure employment in a range of prestigious multinational companies, such as Coca-Cola, Hewlett Packard, Microsoft and Sony.
An applied marketing approach the company project provides the real litmus test of a students knowledge in the context of a live case for a real company
The benefit of practitioner expertise previous company projects have benefitted from the experience and know-how of companies such as Danone, Paddy Power and Unilever
Flexible part-time option this option is ideal for current professionals seeking to consolidate or add to their existing knowledge and experience in marketing, enabling them to balance their current position with further learning