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Marketing

Programme Overview

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The MSc in Marketing at UCD equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project for which students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

What will I learn?

The learning objectives of this course couple conceptual knowledge of Marketing Management with the ability to assimilate and apply concrete skills in a genuine business context. Specifically, our graduates will:

•Learn how to create, communicate, capture and sustain value for organisations, customers and society

•Develop strategic and integrated marketing campaigns in real-life contexts

•Leverage digital technology to more effectively reach and communicate with consumers

•Apply analytics and metrics to measure, monitor and improve marketing performance

•Understand how marketing can be utilised in and outside business environments to bring about positive change in society.

How will I benefit?

The course content and overall reputation of this Masters in the eyes of recruiting companies makes it an especially attractive option for students and professionals looking to either kick-start a marketing career or take a further step up.

1.Modules are delivered by experienced academics and senior industry practitioners, providing the conceptual and managerial perspectives vital to a successful marketing career

2.Graduates of the course work in a variety of industries, including consumer goods companies, financial services, pharmaceuticals and electronics

3.They secure employment in a range of prestigious multinational companies, such as Coca-Cola, Hewlett Packard, Google, Facebook, Microsoft and Sony.

The programme also offers a highly international and participant-centred learning environment, which enables students to build strong networks with fellow classmates, alumni and business leaders.

Entry requirements

Please review the entry requirements below. The UCD Smurfit Admissions Office staff have expertise in reviewing international qualifications from around the world and will be able to assess your application's comparability to the Irish entry requirement.

A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology or a related area.
OR
A primary degree with a minimum of three years’ work experience in a Marketing role.

If English is not your first language, an english language qualification is required for admission to all of our programmes. the exception to this rule is if you have completed your primary degree or an entire third level qualification through english, in an english speaking country.

Some students might have to get a student visa in order to come and study in Ireland. Please check the Irish Naturalisation and Immigration Services website to see if you require a visa.

Duration

12 Months Full-Time
24 months Part-Time

Careers or further progression

Career opportunities

Graduates of the course work in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals.

In 2016, 83% of our graduates from this programme were employed after 6 months across a range of industry sectors. (Source: First Destination Report 2016)

Potential careers for our graduates include:
•Marketing Management
•Brand Management
•Market Research
•Digital Marketing
•Account Management
•Consultancy
•Communications and Fundraising Coordinator

Further enquiries

Contact details
smurfitschool@ucd.ie
+353 1 716 8934

Subjects taught

The one-year full-time and two-year part-time formats of this course comprise core modules and option modules (4 + 3), the part-time version being delivered during daytime classes. Both formats also entail a Company Project (Major Marketing Project), to be carried out during the summer term.

Semester 1
•Corporate Marketing Strategy
•Consumer Marketing

Option modules
•Social Marketing
•Marketing in the Digital Age

Semester 2
•Marketing Communications
•Applied Market Research

Option modules
•Brand Management
•Data Driven Marketing
•Sales Management
•Digital Technology and Design

Summer Term
•Major Marketing Project

Option modules
•Global Marketing Strategy
•Behavioural Insights for Value Creation
•Business and Society

Note: option modules listed are indicative of what has been delivered in previous years. What is offered each academic year is subject to change.

Application date

Step 1: Collating Documentation

The first step is to collate the required documentation needed to assess your application*.

These can include but are not limited to:

Transcripts
CV
English Language Test
References
Additional Documentation

Step 2: The Application Process

Once you have collated the required documentation and reviewed the entry requirements for your programme of interest, you can now apply online.

You must apply online using our dedicated student information portal. You will be required to enter contact details, upload your documents and answer two essay questions (each approximately 300 words). We would ask that you seriously consider both essays and answer these in the context of the programme you are applying to. Try to not replicate your CV and demonstrate what makes you different from other applicants. There are no right or wrong ways to complete these essays.

You will then be asked to submit your application and pay the €50 application fee. No application can be assessed until the fee has been paid. You can apply for multiple programmes with the one application fee, but please be sure to mark your preferred course.

Once submitted, it usually takes 2-3 weeks before a decision is made on fully completed applications. This time period can sometimes be longer and can vary at different times in the year and in different regions. We may offer you a conditional place based on the completion of a number of criteria, such as degree, English test, or another qualification. This reserves you a place on the course and once you have fulfilled this criteria we will issue you a full offer.

Acceptance is completed by paying a non-refundable deposit (€500 - €1000). Once you have accepted you will then be handled by the programme office who will contact you with further course and start details.

Course fee

Full-Time EU: €13,615 (academic year 2018/2019)
Full-Time Non-EU: €18,700 (academic year 2018/2019)
Part-Time EU €7,395 per year (academic year 2018/2019)
Part-Time Non-EU €9,350 per year (academic year 2018/2019)

Important Note: Tuition fees and other charges are subject to change each year.

Enrolment and start dates

Starting September 2018

Remember to mention gradireland when contacting institutions!