Institution / University College Dublin
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The MSc in Marketing is focused on developing the marketing knowledge and skills that will enable you to operate at the highest level of management. You will develop an understanding of marketing theory and its application in the business arena. You will acquire conceptual and practical skills needed to compete successfully in the marketplace.

Suitable for business graduates with a marketing orientation and current professionals wishing to build upon their existing marketing skills, as well as students with an undergraduate background in psychology.

What will I learn?
The learning objectives of this course couple conceptual knowledge of Marketing Management with the ability to assimilate and apply concrete skills in a genuine business context.

- In-depth knowledge of the theory and practice of Marketing Management, from a consumer, corporate and communications perspective

- Detailed insight into the increasingly important field of Digital Marketing, via two dedicated option modules

- The real-life ramifications of marketing strategy, via a summer term company project and regular guest speaker lectures delivered by industry specialists.

How will I benefit?
The course content and overall reputation of this Masters in the eyes of recruiting companies makes it an especially attractive option for students and professionals looking to either kick-start a marketing career or take a further step up

Modules are delivered by experienced academics and senior industry practitioners, providing the conceptual and managerial perspectives vital to a successful marketing career

Graduates of the course work in a variety of industries, including consumer goods companies, financial services, pharmaceuticals and electronics.

They secure employment in a range of prestigious multinational companies, such as Coca-Cola, Hewlett Packard, Microsoft and Sony.

Course features
An applied marketing approach – the company project provides the real litmus test of a student’s knowledge in the context of a live case for a real company

The benefit of practitioner expertise – previous company projects have benefitted from the experience and know-how of companies such as Danone, Paddy Power and Unilever

Flexible part-time option – this option is ideal for current professionals seeking to consolidate or add to their existing knowledge and experience in marketing, enabling them to balance their current position with further learning

Entry requirements

A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology or a related area.
A primary degree with a minimum of three years’ work experience in a Marketing role.

English Language Requirements

If English is not your first language an English language qualification is required for admission to all of our courses. The exception to this rule is if you have completed your primary degree or an entire third level qualification through English, in an English speaking country.

An academic transcript is a document(s) provided by the academic institution where you undertake your studies. This is an official document which states all of the subjects you have undertaken during your studies and what grade you have achieved in each of those subjects, including your overall final grade if you have completed your qualification. Official or original academic transcripts are documents printed on the official headed paper of the institution where you studied and should be stamped by that institution. If this document is not in english you should arrange to have it translated.

Visa Requirements
Some students might have to get a student visa in order to come and study in Ireland. Regardless, all non EU/EEA and non Swiss citizens have to register on arrival with the GNIB.


12 months Full-time / 24 months Part-time (Part-time classes held during the day).

Careers or further progression

What can I do?
Graduates of the course work in a variety of industries, including consumer goods companies, financial services, pharmaceuticals and electronics.

Brand Ambassador
Online Sales Account Manager
Media Agency Accountant
Brand Manager
PR Manager
Trade Marketing
Digital Account Executive

Further enquiries

The Admissions Office can be contacted at

Subjects taught

The one-year full-time and two-year part-time formats of this course comprise core modules and option modules (4 + 3), the part-time version being delivered during daytime classes. Both formats also entail a Company Project, to be carried out during the summer term.

Semester 1
2 Core Modules
1 Option Module

Semester 2
2 Core Modules
1 Option Module

Semester 3
Marketing Project
1 Option Module

Core Modules:
Corporate Marketing Strategy
Consumer Marketing
Marketing Communications
Applied Marketing Research
Marketing Project

Option Modules:
Marketing in Society
Marketing in the Digital Age
New Business Ventures
Brand Management
Data Driven Marketing
Digital Technology & Design

Summer Modules
Financial & Behavioural Aspects of Marketing
Global Marketing Strategy

Enrolment and start dates

Next Intake: 2017/2018 September.

* Courses will remain open until such time as all places have been filled, therefore early application is advised.

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