This full-time Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. It is open to Irish and International business graduates (or related area), who want to improve their digital skills, be industry ready and find exciting jobs in the digital capital of Europe.
We also offer a 2 year Part-Time option which is taught via twice-weekly evening classes and structured so as to facilitate the combination of study and professional life.
What will I learn?
The careful balance of theory and practice within the course is designed to make graduates fully prepared to enter the digital marketing industry or, in the case of professionals, progress further in their career
1. Analytical insight into the role of digital marketing in business and its current contribution to boosting effectiveness and efficiency within companies.
2. The vital operational skills needed to successfully implement online advertising campaigns, social media marketing, e-CRM and web data analysis.
3. The necessary balance of conceptual understanding and hands-on skills to make professionals of the course highly sought after by potential recruiters.
How will I benefit?
Successful completion of the course will equip professionals with the strategic know-how to analyse digital marketing practices as well as the operational skills to implement their own solutions.
A distinct advantage in the marketplace due to the combination of strategic, practical and analytical aspects to the course content.
A wide range of career opportunities within the industry, including digital marketing management, advertising, online business management and market research.
Recent graduates of the course are being recruited by digital multinationals such as Facebook, LinkedIn, Salesforce, Oracle. Numberous non-digital companies (P&G, Ryanair, Bank of Ireland) have also hired our graduates thanks to their digital experise.
Input from leading experts course content is delivered by a team comprising leading academics from the field and top professionals from global internet companies
The digital capital of Europe the close association between UCD Smurfit School, Dublin and the worlds leading digital marketing companies offers students and professionals on the course a great opportunity to gain experience from the best in the industry.
Flexibility for professionals the two-year part-time option is taught via twice-weekly evening classes and structured so as to facilitate the combination of study and professional life