Top
City scape

Digital Marketing

Programme Overview
This full-time Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace. It is open to Irish and international business graduates (or related areas), who want to improve their digital skills, be industry-ready and find exciting jobs in the digital capital of Europe.

The close association between UCD Smurfit School, Dublin and the world's leading digital marketing companies' offers students and professionals on the course a great opportunity to gain experience from the best in the industry.

Course content is delivered by a team comprising leading academics from the field and top professionals from global internet companies.

We also offer a 2 year Part-Time option which is taught via twice-weekly evening classes and structured so as to facilitate the combination of study and professional life.

What will I learn?
The careful balance of theory and practice within the course is designed to make graduates fully prepared to enter the digital marketing industry or, in the case of professionals, progress further in their career.

1. Analytical insight into the role of digital marketing in business and its current contribution to boosting effectiveness and efficiency within companies.

2. The vital operational skills needed to successfully implement online advertising campaigns, social media marketing, e-CRM systems and web data analysis.

3. The necessary balance of conceptual understanding and hands-on skills to make graduates of the course highly sought-after by potential recruiters.

How will I benefit?
Graduates emerge from the course with the strategic know-how to analyse digital marketing practices as well as the operational skills to implement their own solutions.

1.A distinct head-start in the marketplace due to the combination of strategic, practical and analytical aspects to the course content

2.A wide range of career opportunities within the industry, including digital marketing management, advertising, online business management and market research

3.Recent graduates of the course are being recruited by digital multinationals such as Facebook, LinkedIn, Salesforce, Oracle. Numerous non-digital companies (P&G, Ryanair, Bank of Ireland) have also hired our graduates thanks to their digital expertise.

Curriculum
This course comprises core modules and option modules (4 + 3), as well as an applied, market-relevant project in the final summer term.

Specific objectives of this course are:
•To develop a strategic and analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution.
•To develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain.
•To develop practical skills in applying digital technologies such as online advertising, social media and mobile marketing, CRM systems, Search Engine Optimisation and web data analytics in running the modern business.
•To combine theory and practice in all aspects of digital marketing so as to be of significant value to employers immediately upon completion of the course.

Entry requirements

Please review the entry requirements below. The UCD Smurfit Admissions Office staff have expertise in reviewing international qualifications from around the world and will be able to assess your application's comparability to the Irish entry requirement.

A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology, Computer Science or a related area

or

A primary degree with a minimum of three years' work experience in a Marketing role.

Duration

1 Year Full-Time, 2 Years Part-Time.

Careers or further progression

Career opportunities
Graduates of the MSc in Digital Marketing find exciting career opportunities in any of the following areas/roles: Marketing Management; Advertising and Design; Digital Marketing Manager; Digital Consultant; Web/Online Manager; Digital/Social Media Specialist; Market Research and Public Relations.

In 2016, 94% of our graduates from this programme were employed after 6 months across a range of industry sectors. (Source: First Destination Report 2016)

Potential careers for our graduates include:
•Marketing Manager
•Digital Marketing Manager
•Web/Online Manager
•Market Research
•Insights Analyst
•Digital Sales Executive
•Channel Marketing Coordinator

Further enquiries

Email: smurfit.admissions@ucd.ie or
Phone: (01) 716 8885

Subjects taught

Semester 1
•Corporate Marketing Strategy
•Consumers in a Digital Age
•Consumer Insights & Analytics

Semester 2
•Omnichannel Marketing Communications
+ 2 option modules
•Advanced SEO and SEA
•Social Media Marketing
•Digital Technology & Design
•Brand Management in Digital Age

Summer Term
•Digital Marketing Project
+ 1 option module
•eCRM
•Advanced Analytics & Big Data
•Digital Business Model & eCommerce

Note: option modules listed are indicative of what has been delivered in previous years. What is offered each academic year is subject to change.

Application date

Step 1: Collating Documentation
The first step is to collate the required documentation needed to assess your application*. These can include but are not limited to:
Transcripts
CV
English Language Test
References
Additional Documentation

Step 2: The Application Process
Once you have collated the required documentation and reviewed the entry requirements for your programme of interest, you can now apply online.

Apply Online
You must apply online using our dedicated student information portal. You will be required to enter contact details, upload your documents and answer two essay questions (each approximately 300 words). We would ask that you seriously consider both essays and answer these in the context of the programme you are applying to. Try to not replicate your CV and demonstrate what makes you different from other applicants. There are no right or wrong ways to complete these essays.

Application Fee
You will then be asked to submit your application and pay the €50 application fee. No application can be assessed until the fee has been paid. You can apply for multiple programmes with the one application fee, but please be sure to mark your preferred course.

Application Review
Once submitted, it usually takes 2-3 weeks before a decision is made on fully completed applications. This time period can sometimes be longer and can vary at different times in the year and in different regions. We may offer you a conditional place based on the completion of a number of criteria, such as degree, English test, or another qualification. This reserves you a place on the course and once you have fulfilled this criteria we will issue you a full offer.

Deposit
Acceptance is completed by paying a non-refundable deposit (varies from either €500 or €1000 depending on the programme. Most of our programmes require a €500 deposit). Your offer email will detail the exact deposit amount required. Once you have accepted you will then be supported by the Programme Office who will contact you with further course and start details.

Course fee

Fees Full-Time EU:
€13,950 (academic year 2019/2020)

Full-Time Non-EU:
€19,200 (academic year 2019/2020)

Important Note: Tuition fees and other charges are subject to change each year.

Enrolment and start dates

Starting: September 2019

Remember to mention gradireland when contacting institutions!