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Food Business Strategy

MSc Food Business Strategy

Graduate Taught (level 9 nfq, credits 90)
The curriculum has been co-devised by UCD Smurfit School and UCD School of Agriculture and Food Science in order to offer a unique opportunity to receive the highest quality business training as well as to gain a deep understanding of the food sector Insight into the core business concepts that graduates from the course will need to master with a view to a future career in the sector

Advanced knowledge of the factors specific to food affecting the sustainability of food production and the role that innovation can play in the sector

An appreciation of the increasingly complex and global environment in which the food business currently operates and the uncertainties and risks attached to food production

Vision and Values Statement

The MSc Food Business Strategy programme is open to a wide range of undergraduate profiles, but is especially suitable for those with agriculture, science and business focused degrees and an interest in specialising in the food sector. The programme aims to provide students with core knowledge for management and strategy development of food businesses, which also includes understanding of the role and importance of sustainability and innovation. Graduates will be competent to apply critical and analytical judgement of the increasingly complex and global environment in which food businesses operate. The curriculum has been co-developed by the UCD Smurfit Graduate Business School and the UCD School of Agriculture and Food Science and offers a unique opportunity to receive the highest quality business training as well as to gain a deep understanding of the food sector. The theory-practice blend to the curriculum content, as well as the strong emphasis placed upon recent developments within the industry, makes this the ideal preparation for a career in the food business sector. Graduates will be encouraged to apply and act upon their core food business knowledge and will have the ambition and courage to solve problems, work in a team and significantly contribute to the success of food businesses in their future career. We encourage critical thinking and motivation and foster ambition of students to continually work on their capacities. This is achieved by providing a diversity of learning environments (classroom, off campus and guest speakers) and methods (lectures, group work, case studies, presentations) that ensures a stimulating learning experience. This equips graduates with the skills necessary to provide professional leadership in food businesses.

Programme Outcomes

Understand the theory and practice of management and strategy development in food businesses (PG1)

Critically assess global perspectives in which food businesses operate, including the influence of economic, political, social and cultural factors (PG2)

Devise and develop plans, strategies and organizational structures for food businesses operating in the global market (PG2)

Critically assess the economics of food businesses within the concept of sustainability (PG3)

Employ suitable theoretical and practical models to assist the innovation process (PG3)

Analyse industries, markets and competitors to design and implement appropriate competitive strategies (PG4)

Communicate clearly within various business settings using appropriate media (PG4)

Show ambition and courage for action and contribution to their future career and professional development (PG5)

Entry requirements

A minimum second-class honours degree (or equivalent) in Agricultural Science, Science, Business, Commerce, Business Administration, Economics or related degree, or

An honours Graduate Diploma in Business Studies or related subject, or

A primary degree with a minimum of three years’ relevant work experience

Duration

1 Year Full Time

Careers or further progression

Careers & Employability

The food sector is seen as a key growth sector. There are therefore many opportunities, both nationally and internationally in a wide range of businesses, both directly in food but also in the many related industries. Likely roles that graduates may go into include:

Account Manager
Marketing Executive
Management Trainee
Account Strategist

Further enquiries

Contact Name: Donna Downing
Contact Number: 01 716 8948

Email: graduatestudies@ucd.ie
Telephone: +353 (0)1 716 4043

Subjects taught

Stage 1 - Core

Economics of Food
AERD40100

Group Project
AERD40110

Food Policy
AERD40130

Innovation for Food Business
AERD40150

Supply Chain Mgt Gbl Food Sys
BMGT44500

Customer Driven Mkg Food Indus
MKT42060

Comp Strategy in Gbl Food Ind
MKT42070

Leadership for Growth:food ind
MKT42230

Stage 1 - Option

Economics of Entrpreneurship
BMGT43480

Project Management MScBus
BMGT44510

Technology & Innovation Strategy
BMGT45080

Mindfulness & Resilience atWrk
BMGT45130

Sales Management
MKT42000

Marketing Innovat &Entrepreneu
MKT42350

Application date

Full Time option suitable for:
Domestic(EEA) applicants: Yes
International (Non EEA) applicants currently residing outside of the EEA Region. Yes

The following entry routes are available:

MSc Food Business Strategy FT (D042)
Duration 1 Years
Attendance Full Time
Deadline Rolling *

* Courses will remain open until such time as all places have been filled, therefore early application is advised

Enrolment and start dates

Next Intake:2018/2019 September

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