Programme Overview
Suitable for graduates from both business and non-business backgrounds, the course is designed to transform graduates into competent marketing professionals.
Future managers must have the capacity to be team players, to motivate and lead others, to communicate and negotiate effectively, and possess excellent interpersonal skills. The MSc in Marketing Practice helps to nurture these skills.
The original learning technique, called Action Learning, is the winning premise of the course whereby students fundamentally learn through doing. In undergraduate degrees you learn about management, here you learn to manage.
The MSc in Marketing Practice operates all year round as a professional marketing services provider known commercially as the Marketing Development Programme (www.mdp.ie). The practical experience gained on this course is like no other, as students, referred to as Marketing Advisors, work closely with companies, ranging from start-ups and non-profits, to multinational organisations.
The course is structured like a genuine working day, with defined business hours, genuine commercial projects for external corporate clients and a real office set-up at UCD to replicate real-life work conditions.
What will I learn?
The teaching approach and objectives of this course are based around Action Learning students learn by doing throughout the duration of the course and at the service of actual organisations.
Learning to manage students consolidate their prior knowledge of management theory by adopting and applying actual commercial skills.
Genuine practical experience is gained as students are cast as Marketing Advisors, involving a professional assignment to be delivered to a client.
An understanding of the marketing challenges faced by a variety of different organisations, from start-ups and non-profits through to multinational organisations.
How will I benefit?
Students consolidate their prior knowledge of management theory by adopting and applying actual commercial skills.
1.Genuine practical experience is gained as students are cast as Marketing Advisors, involving a professional assignment to be delivered to a client.
2.Students gain an understanding of the marketing challenges faced by a variety of different organisations, from start-ups and non-profits through to multinational organisations.
3.Regular contact with clients via the course and related events provides golden networking opportunities, as well as the chance to learn first-hand the team-playing, motivational and leadership skills required for the profession.