Institution / University College Dublin
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Marketing Practice

This course is suitable for graduates from both business and non-business backgrounds. The objective of the course is to transform graduates into competent marketing professionals.

What will I learn?
The teaching approach and objectives of this course are based around Action Learning – students learn by doing throughout the duration of the course and at the service of actual organisations.

1. Learning to manage – students consolidate their prior knowledge of management theory by adopting and applying actual commercial skills.

2. Genuine practical experience is gained as students are cast as “Marketing Advisors”, involving a professional assignment to be delivered to a client

3. An understanding of the marketing challenges faced by a variety of different organisations, from start-ups and non-profits through to multinational organisations.

How will I benefit?
The structure of the course provides the ultimate opportunities for professional networking and potential recruitment all through the learning process.

- Practical experience is gained within the formal set-up of the Marketing Development Programme , which rubber-stamps the official nature of the service delivered by students.

- Regular contact with clients via the course and related events provides golden networking opportunities, as well as the chance to learn first-hand the team-playing, motivational and leadership skills required for the profession.

- Graduates of the course are frequently recruited by a number of highly attractive companies, including Cadbury, GlaxoSmithKline, Linkedin and Microsoft.

Course features
Personal and professional development – students benefit from dedicated seminars, designed to hone their presentational skills, impression management and interview and CV preparation techniques

Varied assignments – the “Marketing Advisor” project covers a wide spectrum of themes and areas, including Marketing and Business Strategy, Quantitative and Qualitative Market Research, Economic Impact Studies and Digital Marketing

Real-life work conditions – the course is structured like a genuine working day, with defined business hours, genuine commercial projects for external corporate clients and a real office set-up at UCD.

Entry requirements

Course Entry Requirements
Honours Business primary degree or an honours degree in other disciplines.
Acceptance on the programme is subject to demonstration of an aptitude in Marketing
Interview: The interview process is made up of two separate interviews; one individual and one group interview

English Language Requirements
If English is not your first language an English language qualification is required for admission to all of our courses. The exception to this rule is if you have completed your primary degree or an entire third level qualification through English, in an English speaking country.

An academic transcript is a document(s) provided by the academic institution where you undertake your studies. This is an official document which states all of the subjects you have undertaken during your studies and what grade you have achieved in each of those subjects, including your overall final grade if you have completed your qualification. Official or original academic transcripts are documents printed on the official headed paper of the institution where you studied and should be stamped by that institution. If this document is not in english you should arrange to have it translated.

Visa Requirements
Some students might have to get a student visa in order to come and study in Ireland. Regardless, all non EU/EEA and non Swiss citizens have to register on arrival with the GNIB.


Duration: 12 months
Schedule: Full-time

Careers or further progression

What can I do?

For graduates leaving the programme, brand management has been a popular career path. However, many graduates have gone into other careers, such as market research and consultancy.

Program Manager
Business Development Executive
Category and Insights Executive
Marketing Consultant
CRM Digital Marketing Executive
Research Executive
Account Manager

Further enquiries

UCD Michael Smurfit
Graduate Business School,
Carysfort Avenue,
Co. Dublin, Ireland
Location and Directions

Phone: +353 1 7168934

Subjects taught

The 11-month, full-time course covers a broad range of disciplines and skill sets, whilst the personal and professional development of each student is achieved through a defined series of actions and events.

Skills & Areas Covered:
Personal and Professional Development
Leadership Skills
Confidence Building
Professional Business Behaviour
Attitudes and Values
Emotional Intelligence
Increase Business and Market Knowledge
Client Management
Communication Skills
Problem Solving
Conflict Management
Time Management
Digital Marketing

Personal & Professional Development:
Commercial Projects
Lectures in Leading Edge Management Thought
Guest Speakers
Action Learning Project
In-company Executive Shadowing
Annual Seminars
On-going Support and Guidance from Management Team
Structured Feedback and Appraisal Process
Mentor Programme
Business Networking

Core Modules:
Account Management: Selling & Relationship Skills
Developing and Communicating Customer Value Propositions
Strategic Market Management

Professional Development - September February

Action Learning Project - September February

Applied Marketing Projects - September February

Enrolment and start dates

Starting: September 2017

Remember to mention gradireland when contacting institutions!