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Strategy Innovation & Change

Programme Overview

Central to the long-term success of any organisation, strategy defines direction and creates scope to gain competitive advantage. It is what elevates truly extraordinary leaders above merely ordinary ones by enabling them to develop and implement effective business strategies while maintaining motivation, innovation and vision in their people.

Knowledge gained, skills learned and links established on the programme will enhance career potential and directly benefit the organisations that participants work with. The programme provides participants with the insight and understanding needed to lead organisations in a complex global business environment.

Who is it for?
•Individuals with at least 5 years of managerial experience;
•Senior executives seeking to enhance their skills in contributing to strategy development and innovation;
•Managers involved in strategic planning, implementation or change management;
•Individual contributors who are tasked with managing the strategy process;
•Advisors and Management Consultants.

Key Benefits

Participants develop their capabilities in making and executing effective strategic decisions and acquire deep insight into how to manage innovation and lead change.

Specifically, the programme will:
•Equip the participant with the tools to assess and address the strategic challenges that face their organisation;
Provide learning strategies for turning resistance into co-operation and for extracting maximum benefit from new opportunities;
•Improve strategic decision-making capability in addition to the ability to re-think strategy in the light of new economic and business realities;
•Build up an in-depth understanding of the strategic decisions that individuals need to make to support and apply innovation.

Programme Structure

This programme is delivered over a series of 6 two-day workshops within a 10–month period. Workshops are held on Fridays and Saturdays to minimise interference with busy work schedules. The programme structure is designed in order to facilitate busy work/lifestyles and to assist participants integrating study into their working lives while enhancing their contribution as a member of the management team.

Entry requirements

Participants should have at least 5 years management experience and hold a primary degree or equivalent professional qualification. Consideration will also be given to applicants who do not hold a primary degree but whose depth of industry/organisational experience, deems them suitable participants.


6 two-day modules (Fri & Sat) over 12 months

This programme is delivered over a series of 6 two-day workshops within a 10–month period. Workshops are held on Fridays and Saturdays to minimise interference with busy work schedules. 100% attendance is required. Workshops will take place at UCD Michael Smurfit Graduate Business School, Carysfort Avenue, Blackrock, Co. Dublin.

The diploma programme is demanding and participants should be free of other responsibilities on the days of the workshops. 100% attendance is required.

Careers or further progression

MSc in Business (Leadership & Management Practice)

The Diploma in Strategy, Innovation and Change forms part of the MSc in Business (Leadership & Management Practice) pathway. The pathway framework is comprised of eleven diploma programmes. If participants successfully complete three of these eleven diplomas within a 5-year timeframe, they are awarded with the MSc in Business (Leadership & Management Practice).

The diploma options available in the Masters pathway are as follows:

Professional Diploma in Leadership Development
Professional Diploma in Advanced Management Performance
Professional Diploma in Strategy, Innovation and Change
Professional Diploma in Strategic Growth (Food Industry)
Professional Diploma in Organisation Renewal & Transformation
Professional Diploma in Strategic Growth (Biotech & Pharma Industry)
Professional Diploma in Business & Executive Coaching
Professional Diploma in Corporate Governance
Professional Diploma in Corporate Finance (Details to be announced shortly)
Professional Diploma in Business Finance (Details to be announced shortly)
Professional Diploma in High Performance Sales and Business Development (Details to be announced shortly)

Further enquiries

Annabelle Kehoe

Business Development Manager
To apply for this programme, please contact Annabelle Kehoe who would be delighted to discuss the application procedure with you further.
+353 1 716 8080

Subjects taught


Module 1 Strategic Leadership – The Personal Dimension +
Module 2 Strategy in a Turbulent Environment – The New Normal +
Module 3 Market Position and Competitive Advantage +
Module 4 Strategic Decision-Making and Top Management Teams +
Module 5 Business Model Innovation +
Module 6 Leading Innovation and Change +

Meet the Faculty

Our dedicated team of faculty are widely recognised as skilled educators, ground-breaking researchers and accomplished authors. Through publishing, consulting and teaching they leverage their business expertise and field-based research to deliver programmes, encourage participants to develop new ways of thinking, widen their perspectives and to understand their own challenges and capabilities.

The faculty present topics in a range of engaging methods such as 'action learning' projects, case studies, role plays, individual assessment and one-on-one coaching, so as to deliver a unique and lasting learning experience.


Accredited: NFQ Level 9 & Credit: 30 ECTS

Successful participants will be awarded a Professional Diploma in Strategy, Innovation and Change. This qualification is accredited and awarded by University College Dublin and valued at 30 credits. It is positioned at Level 9 on the National Framework of Qualifications.

Assessment method

Assessments and Workload

This programme involves no examinations – instead the emphasis throughout is on the practical application of knowledge to benefit you and your organisation. Assessment workload is spread across the duration of the programme to allow you to combine learning with work and life demands. In order to accelerate learning, between modules participants are expected to complete assigned reading from texts, cases and articles. All continuous assessment is completed by participants either individually or in groups and this is set out in the study guide for each module. Some modules require pre-coursework in addition to the post-coursework which is set for each taught modules.

Application date

For application forms and further information please contact Deirdre Luby, Business Development Manager, Tel: +353 1 716 8080 or Email

Contact Smurfit Executive Development

For information on open enrolment and other individual programmes or to learn how your organisation can partner with UCD for a customised executive development programme, please contact us. There are a number of ways to get in touch with us, and our team is readily available to help answer any questions you may have.

By phone, fax, email or post:

Telephone: + 353 1 716 8889/8080/8050
Fax: +353 1 716 8997

Executive Development
UCD Michael Smurfit Graduate Business School
Carysfort Avenue
Co. Dublin‌

Course fee

The fee of €7,750 or €7,636 (UCD Business Alumni discount) is a comprehensive cost that includes all tuition and course-related materials as well as, breakfast, lunch and refreshments while on campus and access to UCD Library and other student services etc. There are no additional overheads.

Enrolment and start dates

Next Intake: 4th Oct 2018

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