Institution / University of Limerick
City scape

International Tourism

This programme, which is run jointly by the Department of Economics and the National Centre for Tourism Policy Studies, is geared to provide students with an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development. It also presents an opportunity to gain insights into the marketing and management issues impacting on the sector. Students are also presented with opportunities to update their language and IT skills, their communication and presentation skills, and to interact with tourism industry practitioners and visiting international faculty. Research skills are developed through dedicated methodology modules leading to the completion of a dissertation on a chosen topic in tourism. An innovative and integral part of this course is an international field trip which all students undertake.

- To prepare graduates from a variety of academic backgrounds for rewarding careers in tourism and related sectors;

- To enable students to gain an appreciation of the principal issues and trends affecting the international tourism sector, and

- To build the competence and expertise of participants in business functions and techniques relevant to the changing tourism industry

Entry requirements

Good honours (minimum 2.2) primary degree (Level 8 - National Qualifications Authority of Ireland) from a variety of disciplines including Economics, Geography, Sociology, Business Studies, Hotel Management, Languages, History, Anthropology, Marketing and others.

English Language Requirements
Applicants whose first language is not English must provide evidence of either prior successful completion of a degree qualification taught through the medium of English or meet one of the criteria below (no longer than two years prior to application):

Acceptable English Language qualifications include the following:
•Matriculation examinations from European countries where English is presented as a subject and an acceptable level is achieved
•Irish Leaving Certificate English –Ordinary Level Grade D or above
•TOEFL – 580 (paper based) or 90 (internet based)
•IELTS – Minimum score of 6.5 with no less than 6 in any one component.
•English Test for English and Academic Purposes (ETAPP) – Grade C1
•GCE ‘O’ level English Language/GCSE English Language – Grade C or above
•University of Cambridge ESOL –Certificate of Proficiency in English - Grade C / Certificate in Advanced English Grade A
•GCE Examination Boards – Oxford Delegacy of Local Examinations – Grade C / Cambridge Local Examinations Syndicate – School Certificate Pass 1-6 / University of London Entrance and School Examinations Council – School Certificate Pass 1-6

Results in examinations other than those listed above may also be accepted as meeting our English language requirements. Contact the International Education Division for advice.


1 Year Full-time, 2 Years Part-time.

Careers or further progression

Marketing Executives in Hotel Groups; Airline Executives; Travel Agency managers; Incoming Tour Operators; Third-level lecturing; Tourism Consultancy; Tour Guide Management; Tourism Facility Management; Managerial / project management roles in rural, regional and national tourism organisations.

Further enquiries

Course Director:
Mary Wallace
Department of Economics (with the National Centre for Tourism Policy Studies)
Tel: 353 61 202693
Fax: 353 61 338171

Programme Co-ordinator:
Brid Henley
Taught Postgraduate Programmes
Tel: +353-61-202665

Subjects taught

Semester 1:
TM5111 Tourism Principles and Practice
EC5131 Economics of Tourism
MK5121 Tourism Services Marketing
MG5101 Tourism Enterprises
MA5121 Research Methods 1

Semester 2:
EC5112 Economic Appraisal and Evaluation Techniques
MK5112 Strategic Marketing for Tourism
TTM5102 International Tourism Trends
M5112 Tourism Planning and Development

TM5100 Thesis ATM5110 Thesis B


Provides an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development along with insights into the marketing and management issues impacting on the sector. Students interact with tourism industry practitioners and visiting international faculty and an international field trip forms an integral part of the course.

Application date

Application Deadline: 28 April 2017.

Taught Programmes - Application Process
All applicants apply through the online application system by choosing a programme from one of the five faculties. If Non-EU applicants wish to contact the International Education Division first before completing an online application, they can do by filling out the International Education Division Enquiry Form. For more information visit the International Office website.

International Office:
Tel: +353 61 202414
Fax: +353 61 213062

Visit the International Office website

What to include (upload) with your application
•Certified results for all examinations mentioned on your application form and/or confirmation of the award of your qualification(s).
•Evidence of English language proficiency.
•Certified translations of your award and transcripts if they are not in English
•A copy of your birth certificate or passport

Please note that certain programmes request additional documentation such as personal statements and/or references. Please check the programme entry requirements to ensure you have included the required information.

What happens after I apply?
Once you submit your application online, you will receive an email acknowledgement. It is important that you upload all your documents at the time of application as you will not be able to upload these at a later stage. If you do not have your documents at the time of application, you will need to mail them to the Postgraduate Admissions Office once they become available.
Your application will then be passed to the Course Director who will decide whether or not to offer you a place. Some programmes require interviews and you will be notified of the date, time and venue.

Decision Letter
You will receive one of the following letters from the Postgraduate Admissions Office:
•An unconditional offer. You satisfy all of the academic conditions required and we are offering you a place.
•A conditional offer. You do not yet satisfy the academic conditions required before entry but you propose to do so. The conditions are listed in the offer letter and may include English language tests as well as degree results.
•Letter of regret. We are unable to offer you a place.

Please note that a decision is authoritative and official only if it has been sent in writing from the Postgraduate Admissions Office.

Accepting a place at the University of Limerick
To accept your offer you must pay your acceptance deposit and send in the course acceptance form, stamped by the bank, to the Postgraduate Admissions Office. On receipt of this acceptance form/deposit, the Postgraduate Admissions Office will change the status of your application to Firmly Accepted. You will receive an orientation pack in August. The orientation pack will provide you with full details of orientation and enrolment.

Deferring your offer
You cannot defer a place on a taught postgraduate programme without the permission of the Course Director. If you are offered a deferral, you will receive a letter from the Postgraduate Admissions Office confirming that a deferral has been granted. You should then contact the Postgraduate Admissions Office before March of the following year to confirm that you will be accepting your place. If you are not offered a deferral, then you must re-apply for the programme the following academic year.

Postgraduate Admissions Office
Graduate School
Foundation Building
University of Limerick
Tel: +353 61 234377
Fax: +353 61 233287

Enrolment and start dates

Start Date: 04/Sep/2017.

Remember to mention gradireland when contacting institutions!