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Marketing Consumption & Society

Overview:
The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society. Thus, the programme aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.

Among the core objectives of the programme are:

• To provide an understanding of marketing as a business philosophy and organisational function

• To foster a critical appreciation of the discipline's major theoretical debates

• To develop a discerning recognition of the role marketing plays in and responsibilities marketing has to the firm and to society as a whole

• To identify the nature of consumer culture and to critically examine consumption decisions and behaviours

• To nurture a judicious understanding of the issues and trends currently affecting the practice of marketing

• To develop a theoretical and practical understanding of epistemological alternatives relevant to the pursuit of marketing knowledge

• To provide a practical overview of the variety of methodological procedures relevant to the pursuit of marketing knowledge

• To support the production of an independent piece of research on a subject of importance to the discipline of marketing

• To develop key personal and professional skills in areas including decision-making, creativity, reflexivity, collaboration and narrativity.

Programme Content
The MSc. in Marketing, Consumption & Society is a one-year, full-time programme. The programme consists of two semesters of four modules and a research paper to be completed over the Summer.

Entry requirements

The minimum entry requirement is normally a 2:1 honours primary degree Level 8 or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society.

Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.
Candidates may be interviewed as part of the selection process to determine their suitability.

WHAT TO INCLUDE WITH YOUR APPLICATION:
•Qualification transcripts and certificates
•English language qualification if English is not your first language
•Certified English translations of your transcripts/certificates where the originals are in a language other than English.
•A copy of your birth certificate (long document)

GUIDELINES ON COMPLETING YOUR APPLICATION
To ensure a speedy assessment of your application, please upload the above documents with your application form.
Please title appropriately any documents you are uploading with the application form, for example "Supporting Statement", "Undergraduate Transcript", "Postgraduate Transcript", "English Language Certificate" etc.

English Language Requirements
Applicants whose first language is not English must provide evidence of either prior successful completion of a degree qualification taught through the medium of English or meet one of the criteria below (no longer than two years prior to application):

Acceptable English Language qualifications include the following:
•Matriculation examinations from European countries where English is presented as a subject and an acceptable level is achieved
•Irish Leaving Certificate English –Ordinary Level Grade D or above
•TOEFL – 580 (paper based) or 90 (internet based)
•IELTS – Minimum score of 6.5 with no less than 6 in any one component.
•English Test for English and Academic Purposes (ETAPP) – Grade C1
•GCE ‘O’ level English Language/GCSE English Language – Grade C or above
•University of Cambridge ESOL –Certificate of Proficiency in English - Grade C / Certificate in Advanced English Grade A
•GCE Examination Boards – Oxford Delegacy of Local Examinations – Grade C / Cambridge Local Examinations Syndicate – School Certificate Pass 1-6 / University of London Entrance and School Examinations Council – School Certificate Pass 1-6

Results in examinations other than those listed above may also be accepted as meeting our English language requirements. Contact the International Education Division for advice

Duration

1 year, full-time.

Programme Content

The MSc. in Marketing, Consumption & Society is a one-year, full-time programme. The programme consists of two semesters and a research paper to be completed over the Summer.

Careers or further progression

The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.

Further enquiries

Programme Co-ordinator:
Brid Henley
Taught Postgraduate Programmes
Tel: +353-61-202665
Email: brid.henley@ul.ie

Programme Director: Maurice Patterson
Department of Management & Marketing
Tel: +353-61-234120
Email: Maurice.Patterson@ul.ie

Subjects taught

Semester 1:
MK6111 Marketing Theory
MK6131 Consumption & Consumer Culture
MK6121 Marketing & Society
MK6141 Research Philosophy & Methodology in Marketing

Semester 2:
MK6112 Marketing Leadership
Strategic Marketing Decision Making
MK6132 Marketing in Popular Culture
MK6122 Ethnography for Consumer Research
Digital and Social Media Marketing

Summer:
MK6103 Research Paper

Comment

This programme provides a comprehensive marketing education through exposure to key theoretical tenets coupled with reflective engagement on the interface between marketing and consumption in contemporary society. Providing ‘real world’ experience through ‘live’ projects, the programme includes specialist laboratory and computer facilities and incorporates a residential workshop.

Application date

Application Deadlines

Taught Programmes
Applications are accepted on an ongoing basies but specific programmes have individual closing dates which can be found on our on-line prospectus

Research Programmes
Applications are accepted on an ongoing basis for research programmes. The applications for Research programmes are review each month by the Postgraduate Research Committee.

Course fee

An Application Fee of €35 (electronically) or €40 Bank Draft/Cheque will apply to all taught postgraduate programmes.

Enrolment and start dates

Start Date: 10/Sep/2018

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