The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society. Thus, the programme aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.
Among the core objectives of the programme are:
• To provide an understanding of marketing as a business philosophy and organisational function
• To foster a critical appreciation of the discipline's major theoretical debates
• To develop a discerning recognition of the role marketing plays in and responsibilities marketing has to the firm and to society as a whole
• To identify the nature of consumer culture and to critically examine consumption decisions and behaviours
• To nurture a judicious understanding of the issues and trends currently affecting the practice of marketing
• To develop a theoretical and practical understanding of epistemological alternatives relevant to the pursuit of marketing knowledge
• To provide a practical overview of the variety of methodological procedures relevant to the pursuit of marketing knowledge
• To support the production of an independent piece of research on a subject of importance to the discipline of marketing
• To develop key personal and professional skills in areas including decision-making, creativity, reflexivity, collaboration and narrativity.
The MSc. in Marketing, Consumption & Society is a one-year, full-time programme. The programme consists of two semesters of four modules and a research paper to be completed over the Summer.