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What is the Master of Business in Marketing?
The MBS Marketing is an intensive one-year taught programme aimed at preparing graduates for marketing and sales careers within organisations. Through our interactions with companies, WIT School of Business has identified a need to provide an innovative and practice-based marketing programme which will prepare graduates for roles in marketing, branding, product development, sales, market research and international sales practice. The course was developed in collaboration with key stakeholders such as the South East branch of the Marketing Institute of Ireland and partner companies from the region including Glanbia and Flahavans.

The course addresses a clear need for graduates skilled in the application of specialist marketing techniques. Graduates are equipped with the expertise to trade domestically and internationally, create and execute advertising campaigns, collect and analyse data relating to market opportunities, manage customer relationships, develop and execute digital marketing strategies, and participate in the viability testing and launch of new product concepts.

Graduates of the MBS Marketing will possess a unique and valuable combination of an in-depth knowledge of marketing theory and of contemporary marketing practice, and an ability to apply this in a practice oriented environment. Modules such as Marketing Strategy, Business Seminars, Reputation Management, Business Simulation and Entrepreneurship and Innovation facilitate students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in developing skills in areas such as market research and development, branding , market strategy and international sales. Emphasis is placed on integrating key theoretical developments with an ability to critically analyse and apply this theory in real situations.

Who is the MBS Marketing for?
If you have a degree in marketing or a general business degree with a marketing major/specialization and you would like to pursue a career in marketing, then this programme has been designed with you in mind.

Please note: The Master of Business in Marketing is offered both full time and part time mode. If you are interested in pursuing the programme part time please contact Dr. Paul Morrissey at

Entry requirements

• A H1 or 2.1 overall award in a strong specialist business marketing undergraduate degree or a general business undergraduate degree with a marketing major/specialism.
• Students from a non-business degree (example - BA in Hospitality Management) must have taken relevant business modules during one year of their studies and achieved a minimum grade of 60% in those subjects.
• In some instances graduates who have achieved a 2nd class honours grade 2 in the degrees listed above and who can demonstrate a high level of performance in the marketing related subjects may be considered for interview and short listing.
• Applicants whose first language is not English must submit evidence of competency in English, please see WIT’s English Language Requirements for details.
• If you wish to pursue this programme in a part time capacity please contact the programme director Dr. Paul Morrissey at who will discuss this in more detail with you.


1 year Full-time

Number of credits


Careers or further progression

Career Opportunities
Staff in the business school have nurtured important relationships with industry and the professional bodies over many years and these companies contact us regularly with employment opportunities. The MBS Marketing is closely aligned to the Waterford Crystal Centre for Marketing Studies, the RIKON research group and TSSG which provides an easily accessible network for our students to be informed on current ideas, thinking and employment opportunities in industry. WIT also has a well-established Careers Centre and website providing support and advice to students.

In our recent survey of graduate employment, c.90% of graduates are now in employment in positions such as digital marketing, CRM, brand management, sales, advertising,public relations managers and International sales and marketing development.

A graduate may also apply for further post graduate Level 10 studies, such as a PhD by Research in WIT or to other third level institutions, either nationally or internationally.

Student Testimonial
“The MBS Marketing was a very demanding but rewarding course. You were straight in at the deep end with class and projects, most of which struck a nice balance between research and creativity, I think this is very important especially in the field of marketing. There were regular guest speakers from industry who brought a practical dimension to it all and a research field trip to Brussels. Some of our classes were mixed with other MBS streams, and through group projects and socialising I made some great friends. Overall it was an experience that was daunting at first, but in retrospect, one I also thoroughly enjoyed.”
Luke Abbot - The Red Brick Road: Social Media Account Director

“The MBS Marketing was an exciting and very practical programme. The applied nature of the programme broadened my knowledge of the contemporary business. I feel that it really equipped me with a skill set that allowed me to flourish in my current Marketing role.”
Laura O’Brien - Brown Thomas: Group Internal Communications Co-ordinator

“We interact regularly with the staff and students of the MBS Marketing, giving feedback on the design and content of the programme and we have also been lucky enough to employ a number of excellent graduates from the MBS. As an employer I am impressed with the knowledge and skills of the graduates that we have worked with and would have no hesitation in endorsing the quality of the MBS Marketing programme.”
Liam Curham - Dataworks: Chief Executive Officer

"The MBS degree I completed at WIT has been hugely beneficial to my career. The theoretical and practical elements were thoroughly insightful and ensured I was better prepared for my first few years in the industry. I still find that holding an MBS degree from WIT positively differentiates me from other candidates and catches the eye of prospective companies and employers. While I knew a degree from WIT was well regarded in Ireland, I discovered that this was also the case in the UK when I moved to London in 2013. While it's great to have a degree that stands out on a CV, the biggest benefit for me in completing the MBS in WIT was how much I learned over the course of a year that is still beneficial to me today. I would highly recommend the MBS course at WIT to any prospective students."
Cian McDonagh - 3 Ireland: Digital Marketing Manager

Further enquiries

Course Leader(s)
Dr. Paul Morrissey
Lecturer in Marketing
Phone: +353-(0)51-302074

Prof. Denis Harrington
B.Comm (Hons), MBA, PhD, FRSA - Head of Department of Graduate Business
Phone: +353-(0)51-302427

Subjects taught

Semester 1
• Business Simulation 1
• Seminar Series
• Research Methods
• Innovation Management & Design
• Contemporary Sales & Marketing Practice
• Reputation Management

Semester 2
• Business Simulation 2
• International Study Trip
• Applied Consultancy
• Customer Retention Management
• Qualitative Research Methods or Quantitative Research Methods
• Strategic Marketing Planning
• Digital Marketing

Semester 3
• Dissertation


Campus: Cork Road

Application date

Closing Date: 30/September/2017

Remember to mention gradireland when contacting institutions!