Areas of work, specialisms and alternatives

Advertising

22 Jun 2023, 13:18

Marketing, advertising and PR careers for graduates: Advertising

Group work

Advertising is about promoting awareness and managing the 'brand image' of an organisation company and its products/services. Roles within the industry range from the creative, as a copywriter or designer, to commercial roles concerned with maintaining client accounts and planning advertising campaigns.

Within advertising, graduates usually enter one of the following roles:

  • Advertising creative (art director or copy-writer)
  • Account executive or manager
  • Media planner or buyer
  • Account planner.

Creative positions may specify an art or design qualification or a degree in language or communications, while account management positions will often be open to graduates of any subject.

gradireland editorial advice

This describes editorially independent and impartial content, which has been written and edited by the gradireland content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

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