Advertising & Creativity - Conversion Course - Aungier Street

What is... Advertising and Creativity?

The MSc in Advertising and Creativity is a full-time programme with flexible pathways, designed to deliver the best practice-focused and research informed experience for our students. Graduates of the course will have the skills, knowledge and attributes required for innovation, creativity, and practical problem solving.



The MSc in Advertising and Creativity is aimed at business and non-business graduates aspiring to a career in the advertising, communications and related creative industries.



Why Study Advertising and Creativity?

- Learn the Tools of the Trade-Students gain a deep understanding of emerging technologies, strategy, creativity, and leadership.



- Be in High Demand - Advertising and Creativity Graduates are highly skilled, work-ready and in high demand in the creative industries.



- Enjoy Diverse Work Opportunities - Advertising and Creativity graduates can take their skills to any location or industry, with graduates working for leading creative companies in Ireland and internationally.



- Be Close to Industry - In addition to work placement, students participate in corporate visits, hear from industry speakers and are involved in real life company projects- leaving our graduates work ready.



- Increase your Learning and Performance Capabilities - it is proven that smaller class sizes result in more individual attention, increased participation and better communication between student and lecturer.



- Enjoy City Life - a mere two minute walk from St. Stephens Green, the Luas and all main bus routes, TU Dublin Aungier Street is truly in the heart of Dublin city.



Overview

Participants on this programme are empowered to determine their own learning pathway, with flexibility to choose their electives modules and capstone project. This enables our learners to experience their education through diverse and innovative modes of engagement and take charge of their own learning journey. Our participants also share modules with the MSc Digital and Content Marketing students, facilitating community building, networking and collaboration opportunities.



This course is delivered over three semesters. Semesters One and Two are taught but with a strong emphasis on self-directed learning and in particular require engagement with both the seminal and current Marketing Communications and Advertising literature. Semester Three is a combination of self-directed research, authentic assessment, and portfolio preparation. The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge. Delivery methods involve lectures from a unique mix of both academic staff and key industry practitioners.



Semester One

The first semester runs for 12 weeks, where students take five core modules choosing between Business Research Methods or the Portfolio Pathway module depending on whether they are completing a Dissertation or a Creative Portfolio as their Capstone Project. Two elective modules are also taken in this semester, where learners are invited to choose from User Experience Design; Copy and Content; Digital Analytics; Media Planning; and Sustainability Leadership.



Semester Two

Modules in the second semester are delivered in a 9-week block. Students take three core modules, and choose three elective modules, ranging from Art Direction; Copywriting; Production; Client Leadership; and Behavioural Economics.



Internship

At the end of semester two, students have the opportunity to apply their personal and professional skills during placement in a creative agency or organization for a two-week period.



Semester Three

SHOWCASE

When students return from their internship, semester three begins with the SHOWCASE project. This involves the students working on a brief from a live company, culminating in a pitch to the organisation. The event attracts a wide audience of industry practitioners.



Capstone Project

The final element of the programme is the capstone project. Students are empowered to choose the format of their final project by completing either a Dissertation or a Creative Portfolio.



The Dissertation offers learners the chance to concentrate on and specialise in a subject discipline and/or sectoral field of advertising, which may be of interest to the student, and which may subsequently become a focus of career aspirations.

The Creative Portfolio requires students to engage with and develop a commercially focused creative portfolio, to underpin it with consistent and documented creative practice and to promote their creative work. It offers the chance to concentrate on and create a creative portfolio which is a pre-requisite for any aspiring creative practitioner.

Semester One

The first semester runs for 12 weeks, where students take five core modules choosing between Business Research Methods or the Portfolio Pathway module depending on whether they are completing a Dissertation or a Creative Portfolio as their Capstone Project. Two elective modules are also taken in this semester, where learners are invited to choose from User Experience Design; Copy and Content; Digital Analytics; Media Planning; and Sustainability Leadership.



Semester Two

Modules in the second semester are delivered in a 9-week block. Students take three core modules, and choose three elective modules, ranging from Art Direction; Copywriting; Production; Client Leadership; and Behavioural Economics.



Internship

At the end of semester two, students have the opportunity to apply their personal and professional skills during placement in a creative agency or organization for a two-week period.



Semester Three

SHOWCASE

When students return from their internship, semester three begins with the SHOWCASE project. This involves the students working on a brief from a live company, culminating in a pitch to the organisation. The event attracts a wide audience of industry practitioners.



Capstone Project

The final element of the programme is the capstone project. Students are empowered to choose the format of their final project by completing either a Dissertation or a Creative Portfolio.



The Dissertation offers learners the chance to concentrate on and specialise in a subject discipline and/or sectoral field of advertising, which may be of interest to the student, and which may subsequently become a focus of career aspirations.

The Creative Portfolio requires students to engage with and develop a commercially focused creative portfolio, to underpin it with consistent and documented creative practice and to promote their creative work. It offers the chance to concentrate on and create a creative portfolio which is a pre-requisite for any aspiring creative practitioner.



Module listing:

Year One

Semester 1

Communications Strategy, Development and Effectiveness [Mandatory]

Creative Thinking [Mandatory]

Critical Consumption Studies [Mandatory]

Professional Development [Mandatory]

Showcase [Mandatory]

Advertising and Creativity Consultancy Project [Elective]

Business Research Methods [Elective]

Copy and Content [Elective]

Creative Portfolio [Elective]

Digital Analytics [Elective]

Dissertation [Elective]

Portfolio Pathway [Elective]

Sustainability Leadership [Elective]

User Experience Design [Elective]



Semester 2

Current Issues in Advertising and Marketing Communications [Mandatory]

Marketing Technology [Mandatory]

Design Thinking & Remote Collaboration [Mandatory]

Media Planning [Elective]

Client Leadership [Elective]

Art Direction [Elective]

Copy Writing [Elective]

Production [Elective]

Behavioural Economics [Elective]

Minimum Entry Requirements?

Minimum second class honours bachelor degree (2.2 or higher) in any discipline or equivalent third level qualification. Candidates are asked to submit a personal statement in video format which will be assessed by the programme coordinator. Videos should be no longer than 5 minutes (max) and should be emailed to rosie.hand@tudublin.ie. For your video statement, just tell us your story and why you want to join our MSc in Advertising and Creativity programme. Be as creative as you dare! You will be notified of the outcome of your application within two weeks.



** If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.



If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this programme should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.



Note: Due to the considerable competition for our postgraduate courses satisfying the minimum entry requirement is not a guarantee of a place. Depending on the course of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview.

How to Apply

Applications for this course are now open.



Apply Online - FULL-TIME EU

Apply Online - FULL-TIME NON-EU



For further information on the application process, please visit "Application Weblink" above.

During semester three (June - September), students work independently in researching and writing a dissertation which normally accounts for circa one third of the marks for the course overall. This is a self-directed learning module that is reported in a final Dissertation. The research and learning process attached to this module will address an advertising related problem or issue.

1 year full-time, on campus delivery.



Schedule

Participants will take 7 modules in semester one, 6 modules in semester two, and undertake a self-directed capstone project in semester three. There are normally circa 20 to 25 contact hours per week in semester one, and circa 15 contact hours per week in semester two. The work-placement aspect of this course takes place for 2 weeks in semester two. Given the intensive nature of a one-year taught Masters' programme, and the fact that subjects are new, students are advised to keep a clear working week, and to minimize other commitments in order to participate in the course.

Commencement Date: September 2025.

What are my career opportunities?

There is a demand for graduates of this course as they are equipped to work in creative, connected, collaborative advertising and communications practice and related industries. Some of the opportunities available are roles in client leadership, copy and content writing, art direction, strategic planning, and media planning.



Account Manager

Strategic Planner

Marketing Executive

Account Director

Creative Technologist

Client Leadership Manager

Art Director

Designer

Social Media Manager

Junior Planner

Media Planner

Communications Executive

Digital Producer

Business Manager

Project Manager

Copy and Content writer

Copywriter

Project Lead