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Marketing, advertising and PR

Understand advertising, marketing and PR before you go on to craft your creative career. In this sector you’ll need a personal brand and the skills to promote it, as well as top notch communication skills, an understanding of data and psychology.
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Careers in marketing, advertising or PR services, aim to develop connections between companies and their target audience by communicating the organisation’s message and promoting the company’s services and products. Marketing and advertising professionals highlight brands’ messaging to enhance sales. The marketing sector encompasses traditional marketing channels, such as outdoor advertising and direct mail, as well as digital channels such as social media and search adverting. Public relations professionals manage the dissemination of information about an organisation to help shape its public perception.

You and your graphic design degree

You and your graphic design degree

A graphic design degree will prepare you for a range of career options, from setting up your studio to working for a design consultancy. Your course may give you the opportunity to work on projects with leading businesses and organisations. Promote yourself and build contacts by entering competitions and exhibitions. Opportunities exist for in house designers and designers with branding agencies.

You and your marketing degree

You and your marketing degree

A marketing degree will prepare you for a career not just in the highly competitive field of marketing, but for a variety of sectors. As all sorts of organisations require marketing to grow, opportunities are available across the spectrum of industry sectors, both private and public. The range spans from financial and consumer sectors to government, charities and educational institutions.

You and your web design degree

You and your web design degree

Employers within and beyond the information technology and computing sector are seeking web design and development graduates. Build a portfolio by working on and designing websites independently of your studies. Companies will either have their own in-house web designers or will employ freelance agencies when required, so plenty of opportunities exist for web design graduates.

What can I do with a marketing degree?

What can I do with a marketing degree?

A degree in marketing opens up a broad range of career options in areas such as media, advertising, public relations, event-organising, fund-raising, lobbying and research. Marketing graduates can work in diverse industries and sectors. Public relations, sales, brand management, advertising and general management are all careers where the analytical and problem-solving skills of marketing graduates are sought.

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