AgInnovation - Agricultural Innovation & Entrepreneurship
This Master's in AgInnovation course, a one-year distance education/blended learning entrepreneurship development programme (Level 9), aims to fill the gap in terms of entrepreneurship/intrapreneurship skills for the agri-ecosystem in Ireland. Key stakeholders include micro, small, medium, and large agri-companies as well as farmers. The aim of this course is to teach people how to identify areas for innovation specifically within the agri-domain, to create innovation-driven enterprises or to create new business units within an existing company. Particular consideration is given to helping students address:
• Challenges around commercialising innovations (ideas and technologies);
• Business constraints and guidelines (margins, CAGR, lifetime value, COCA, etc.);
• Other difficulties related to getting new agri-products to sizeable markets ("crossing the chasm").
The course will include customer-focused problem identification, problem validation, market analysis, technology viability assessment, competitive positioning, team building, product lifecycle planning, marketing strategy, and sales channel analysis. Robust and comprehensive agri-focused business plans will be developed that begin with an executive summary and follow through to the presentation of a comprehensive marketing plan.
Minimum Entry Requirements
Applicants should hold an undergraduate degree, First or Second Class Honours in any discipline, along with three years of relevant industry experience; or an Ordinary or Third Class Honours undergraduate degree, along with five years of relevant industry experience; or a recognised professional qualification and five years of relevant industryl experience. Candidates who do not meet the minimum entry criteria may be interviewed to ascertain their suitability for the programme.
1 year, distance education.
Post Course Info
This course will help to better guide students and increase their skills, to share best practices in entrepreneurship in the agri-domain, and to accelerate innovation maturation and transfer into business. It will ideally place students to fill the agri-startup and innovation pipeline into the west of Ireland as well as nationally.