AgInnovation - Agricultural Innovation & Entrepreneurship
This Master's in AgInnovation course, a one-year distance education/blended learning entrepreneurship development programme (Level 9), aims to fill the gap in terms of entrepreneurship/intrapreneurship skills for the agri-ecosystem in Ireland. Key stakeholders include micro, small, medium, and large agri-companies as well as farmers. The aim of this course is to teach people how to identify areas for innovation specifically within the agri-domain, to create innovation-driven enterprises or to create new business units within an existing company. Particular consideration is given to helping students address:
• Challenges around commercialising innovations (ideas and technologies);
• Business constraints and guidelines (margins, CAGR, lifetime value, COCA, etc.);
• Other difficulties related to getting new agri-products to sizeable markets ("crossing the chasm").
The course will include customer-focused problem identification, problem validation, market analysis, technology viability assessment, competitive positioning, team building, product lifecycle planning, marketing strategy, and sales channel analysis. Robust and comprehensive agri-focused business plans will be developed that begin with an executive summary and follow through to the presentation of a comprehensive marketing plan.
Minimum Entry Requirements
Applicants should hold an undergraduate degree, First or Second Class Honours in any discipline, along with three years of relevant industry experience; or an Ordinary or Third Class Honours undergraduate degree, along with five years of relevant industry experience; or a recognised professional qualification and five years of relevant industryl experience. Candidates who do not meet the minimum entry criteria may be interviewed to ascertain their suitability for the programme.
Closing Date: June 2022.
1 year, distance education.
Post Course Info
This course will help to better guide students and increase their skills, to share best practices in entrepreneurship in the agri-domain, and to accelerate innovation maturation and transfer into business. It will ideally place students to fill the agri-startup and innovation pipeline into the west of Ireland as well as nationally.