Applied Brand Strategy & Identity - Letterkenny

Course Overview

This programme will enable you to design, develop and manage strategically led and visually coherent brand communication campaigns. The programme has a practical focus where you will apply an understanding of brand strategy and design to your own professional practice or business context.



Who Should Apply?

This course is suitable for people who want to move in to a career in design. They may want to gain a deeper insight in to how brands are developed, and to apply an understanding of brand to their own business context. They may also want to better understand how to brief and work with designers and learn how to design and build a fully functional website.

Modules:

Semester 1:

Applied Brand Strategy (M) 10 ECTS

Applied Brand Identity (M) 10 ECTS



Semester 2:

Applied Website Design & Development (M) 10 ECTS



(M) = Mandatory

An Honours Degree (min 2:2) in related discipline or equivalent. Candidates who do not have an Honours degree but have significant relevant experience may also be eligible for consideration via Recognition of Prior Learning (RPL).

Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.



For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpage.

1 year part-time online.



Recommended Study Hours per week

3 hours online ‘contact’ per module, as well as a recommended 5 hours self-directed learning.



On-Campus Attendance Requirement: No attendance required.



Note: Check programme Examination and Assessment requirements, as they may involve examinations to be taken on campus.

Start Date: January 2026.

Careers

Graduate careers include roles such as Brand Strategist, Creative Director, Design Director, Design or Marketing Manager, Team Leader, Senior Designer, and Self-Employed professional. The main employers typically include brand design studios, marketing departments, SMEs, the tech sector, and self-employment opportunities.