Applied Brand Strategy & Identity - Letterkenny

This programme will enable students to design, develop and manage strategically-led and visually-coherent brand communication campaigns. The programme has a practical focus where students will apply an understanding of brand strategy and design to their own professional practice or business context. They utilise the design process to create communication campaigns that help differentiate a brand and resonate with audiences.



Who should apply?

This course is suitable for people who want to move in to a career in design. They may want to gain a deeper insight in to how brands are developed, and to apply an understanding of brand to their own business context. They may also want to better understand how to brief and work with designers and learn how to design and build a fully functional website.

What will I study?

Modules:

Applied Brand Strategy

Applied Brand Identity

Applied Website Design & Development

Applicants require an Honours degree (min 2.2) in related discipline or equivalent. Candidates who do not have an Honours degree but have significant relevant experience may also be eligible for consideration via Recognition of Prior Learning (RPL).

Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.



For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpage.

1 year part-time online.



Study Hours

3 hours online ‘contact’ per module, as well as a recommended 5 hours self-directed learning.



On-Campus Attendance: No attendance required.