Business Analytics

Maynooth University

Business Analytics

This programme is for students who would like to solve business problems through quantitative data analytics. Organizations today realize that data analytics is a critical competitive capability to survive in the new era of Big Data and Artificial Intelligence. Businesses now have abundance of data at their disposal generated from traditional functions such as sales and operations, but also, more recently, from social media and the Internet of Things. That has made the volumes and variety of data of value to businesses very large, effectively dubbed as the Big Data era.

Mining data and finding insights of value to businesses is a crucial process to move from raw and seemingly messy data, to organized insights supporting evidence-based management. For example, classifying free-text tweets of consumers opinions of a certain company's product into positive, neutral, and negative sentiments can help the company identify potential issues and deal with them in a proactive manner.

This MSc in Business Analytics is for graduates with degrees that include quantitative techniques such business, management, mathematics, physics, and others, who would be interested in applying quantitative analytics in business, including in commercial, governmental and non-governmental organizations. The Big Data analytics market is set to grow with a rise in demand for data analytics jobs. This programme enables students to bridge their business analytics skills gaps and get ready to contribute to this exciting and growing data-based economy.

Subjects taught

The programme is intensive with a focus on hands-on learning experience. It is made up of eight taught modules. Modules cover the foundations of business analytics (Principles of Business Analytics, and Predictive Analytics), real-world analytics projects with an organisation (Analytics Live), analytics applications and socio-technical implications (Marketing Analytics, Contemporary Issues in IT, and People, Organisations & Society), in addition to Core Experiences modules (Career Planning and Development, and Evidence Based Management). For details on module overviews, learning outcomes, teaching and learning methods and assessment please visit Course Finder.

The programme also offers a preparatory Autumn School to prepare students from different backgrounds to achieve the basic levels of Business, Maths & Statistics, and Programming that you will need to undertake an MSc in Business Analytics. Our approach to learning involves active engagement in problem solving, individually and collectively.

Modules are delivered over two semesters (September-May) with the Business Research Project/Placement conducted between May and August. Each module is taught in four one day blocks. For each module there is a space of three to four weeks between the next teaching block. This enables learners to undertake their individual and group work and study in preparation for the next class with substantial group and individual work in-between, and supported by access to lecturer insights via office hours and online supports as necessary.

Entry requirements

Candidates should have a minimum 2.2 grade honours (level 8) degree which includes quantitative techniques as part of the degree (including the ability to undertake statistical analysis of data). International applicants must have a recognised primary degree which is considered equivalent to Irish university primary degree level at 2.2. Examples of such degrees include business studies, management science, economics, finance, accounting, engineering, mathematics, physics, computer science, and other sciences. Please note that this degree is quantitative in nature and therefore applicants do need to have a basic level of quantitative capabilities, hence the requirement for a degree with modules that have a quantitative element within them.

Applicants who have a minimum of three years' work experience in a position that employs quantitative methods and a 2.2 honours degree (quantitative or non-quantitative degree) may be considered for entry on a case by case basis. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a position that employs quantitative techniques. These applicants are managed through the Maynooth University Procedure for Non-Standard Entrants and Recognition of Prior Experiential Learning.

Minimum English language requirements: please visit Maynooth University International Office website for information about English language tests accepted and required scores. The requirements specified are applicable for both EU and non-EU applicants.

National University of Ireland Maynooth's TOEFL code is 8850

Application dates

All applications should be made through the PAC system.

Closing date: 30 June 2021


1 year full-time, 2 years part-time


In general, there are two levels of fees payable. EU students from EU countries including Ireland pay a subsidised level of fees for both taught courses and research programmes. Tuition fees for students from outside the EU are not subsidised and are thus somewhat higher than for EU students.

Post Course Info

This programme will equip students with a distinctive capability to understand business analytics in terms of what it can do, but also how it works, so they can adapt their knowledge to various challenges they face in their future careers. The programme offers a dedicated module to career planning and development so students can develop their own career strategy. Career paths include roles such as business analysts, analytics associates, business intelligence engineers, operations analysts, and product analysts, among others.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Part time,Daytime

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