Business Management - Conversion Course - Letterkenny

ATU - Donegal Campuses

Business Management - Conversion Course - Letterkenny

Study Hours
The recommended study time for a 10-credit module is 10 hours and 5-credit is 5 hours per week.

Who should apply?
This award is suitable for business graduates who wish to pursue a career in Marketing. Graduate careers typically include roles in the areas of digital marketing, online marketing, strategic marketing, international sales & marketing, customer relations, product development, market research and brand promotion.

Subjects taught

Driving Marketing in SMEs
Data Analytics
Research Methods
Omni-channel Marketing
Advanced Digital Marketing
Innovation & the Entrepreneurial
Managing Sales
Shaping Consumer Behaviour
Elective: Work Based Learning
Research Project
Elective: Dissertation

Entry requirements

The minimum entry requirements are a second-class honour (2.2) Level 8 Honours Degree in a non-business discipline.


1 year full-time, 2 years part-time.

On-Campus Attendance
Two days attendance for lectures on-campus, and three day block delivery for certain modules.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Daytime,Full time,Part time

  • Apply to

    Course provider