Communication & Public Relations

For students interested in a career as a professional communicator in a range of potential roles within the communications industry, including public relations and internal and external communications, this course offers a blend of academic and professional learning, drawing on the expertise of researchers in the school and an extensive network of industry experts.

A unique aspect of study in the School of Communication and Media at Ulster is the integration of theory and practice through the use of our bespoke Communication Skills Training Labs, which allow us to combine high-quality professional training with academic rigour through an active learning format. The programme offers core modules that examine the latest trends in contemporary theory and current professional practice in areas such as strategic communication, public relations, advertising, and strategic marketing.

Proceed to a range of career options upon graduation across the public, private and non-profit sectors, in strategic communication, public relations, advertising, marketing, and internal communication. Further PhD research study is also an option

For further course details please see "Course Web Page".

Year one
• Advertising
• Public Relations and Society: Theoretical Perspectives
• Strategic Communication
• Public Relations Practice
• Dissertation
• Research Methods
• Strategic Marketing

Standard entry conditions
To apply to our postgraduate taught programmes, you must meet the University’s General Entrance Requirements and any course-specific requirements.

Entry Requirements
This programme is suitable for graduates in any academic discipline as well as those already in employment who wish to enhance their existing skills. Applicants must have gained at least a 2:2 classification (Hons) in any subject from a recognized institution or an equivalent qualification. In exceptional circumstances, where an individual has experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme.

Your Application
Application is through the University's online application system (see "Application Weblink").

Start Date: September 2024

Career options
Due to the breadth of the course, you have a range of options upon graduation across the public, private and non-profit sectors, in communication, public relations, advertising, marketing, political lobbying and internal communication. While some previous graduates choose to specialise in a particular area, our students are equipped to be communication ‘all-rounders’ able to incorporate an integrated approach to communication management. Further PhD research study is also an option.