Creative Commercial Communications - Aungier Street
What is... PgDip in Creative Commercial Communications?
The Postgraduate Diploma in Creative Commercial Communications is the result of a unique partnership between TU Dublin and The Institute of Advertising Practitioners in Ireland (IAPI) and has been developed with extensive contributions from both industry and academia. It provides career focused continuous professional development for creative commercial communications professionals or those aspiring to work in the creative commercial communications industry.
In addition to academic and research focus, graduates will have demonstrable capacity in the planning, implementation and evaluation of effective, technology-driven, creative commercial communications. The programme aims to provide you with strategic, analytical and leadership skills informed by industry engagement.
On successful completion of all six modules on the programme you will be awarded the PG Diploma in Creative Commercial Communications and become eligible for the MSc Creative Commercial Communications (Top-Up).
This programme is delivered over two semesters. Both Semesters are taught but with a strong emphasis on self-directed learning and in particular require engagement with both the Marketing Communications and Advertising literature and practice-led theory. The underlying philosophy is to provide a diverse and challenging range of learning experiences in which you can explore an appropriate body of knowledge. Delivery methods involve lectures from a unique mix of both TU Dublin academic staff and key industry practitioners. Most of the modules are delivered in 6-week blocks, with the exception of Creative Thinking in Commercial Communications and Leadership in Commercial Creativity, which are both delivered as 2/3-day bootcamps.
This programme comprises 60 ECTS credits of modules in the principal areas of Contemporary Marketing and Communications, Communications Planning and Effectiveness, Creative Thinking, Cross Platform Communications, Insights and Analytics and Leadership in Commercial Creativity.
Modules are scheduled once during the academic year but may be taken at your own pace and desired sequence over more than one year. The exceptions are Contemporary Marketing Communications, which is a prerequisite to all modules, and Leadership in Commercial Creativity which is the last module taken to complete the PG Diploma. Graduates from the PG Diploma in Creative Commercial Communications and the PG Dip Advertising and Digital Communications are eligible for the MSc Creative Commercial Communications (Top-Up) which is a further 30 ECTS.
Applicants should have a minimum second class honours bachelor degree (2.2 or higher) in any discipline or equivalent third level qualification.
Applicants not meeting the normal entry requirements but with relevant prior experiential learning may be proposed by the Programme Director for exceptional entry by submitting an Exceptional Entry application to the sub-committee of College Board.
Applicants to the PG Diploma in Creative Commercial Communications with more than 5 years' experience in Commercial Communications are eligible for an exemption to the Contemporary Marketing and Communications module.
If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this programme should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.
Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Depending on the programme of study applications will be assessed based on your academic grades and may also take into account your work/life experience
1 year part-time
Method of Delivery Online