Customer Relationship Management

Certificate in Customer Relationship Management
This Certificate in Customer Relations Management aims to equip learners with the foundational knowledge and skill to be able to understand these dynamics for innovation and growth in the contemporary organisation. Target learners will include those who are working in organisations with a strong customer and innovative focus. Prospective learners will wish to develop an awareness of CRM as an organisational approach, consumer values and loyalty, alongside fundamental knowledge and skills in CRM strategy development and alignment. Target learners are likely to include those who wish to develop knowledge and competence based on the theory and practice of Customer Relationship Management.

The programme will introduce the theories and practices related to promoting excellence in Customer Relationship Management within work-related contexts. The programme comprises 20 ECTS and is being offered as a Minor Award. It will supplement existing academic and professional learning among graduates who seek to understand and utilise best practices in in Customer Relationship Management.

The overall aims of the Certificate in Customer Relationship Management are to:
• Provide an introductory postgraduate qualification in Customer Relationship Management for graduates who work (or seek to work in) professional Work-Related leadership or management roles where Customer Services is a central element of the environment.
• Provide a programme which supports learners to achieve a comprehensive theoretical discourse and understanding of the key principles of Customer Relationship Management.
• Critically appraise Customer Relationship Management theories, models etc as applied to a range of work contexts.
• Support graduates to develop and apply theoretical knowledge related to Customer Relationship Management to work-related contexts.
• Provide access routes to appropriate Higher Education for participants to specialise based on their current professional needs, individual professional interests and/or career orientation.
Structure of Course:
Course Delivery
The timetable has been structured to optimise the utilisation of hybrid learning. It thus allows the learner to access classes in person or online to allow for a better work/life/study balance. This course can be taken over 1 Semester on a full-time basis or 2 Semesters on a part-time basis. (20 ECTS) at level 9 on the National Framework of Qualifications (NFQ).

This programme comprises 20 ECTS and is being offered as a Minor Award. It will supplement existing academic and professional learning among graduates of relevant undergraduate programmes, providing the opportunity for students to engage with subject material supporting.

Mandatory Modules
• Theoretical Perspectives on Customer Experiences 10 ECTS
• Customer Relationship Management 10 ECTS

Entry Requirements & Selection Criteria
• The Certificate in Customer Relationship Management is designed for graduates of a relevant Level 8 programme at a minimum of a 2.2 standard) who wish to engage in further study in this field revavent programmes may include but not limited to designed graduates of psychology and business-related programmes, graduates of Humanities and Human Science such as health sciences, nursing, social care, social work and programmes in cognate areas who wish to expand their knowledge and understanding of the use, effectiveness and appropriateness of the principles of Work-Related Psychology.
• Those who have completed other relevant education programmes or have relevant professional experience etc., where Recognised Prior Learning (RPL) and Acquired Prior Learning (APL) can be applied, may apply for admission to the programme by submission of programme content, qualification and assignments equivalent to an appropriate Second Class Honours (2:2)award at Level 8.
• The minimum English language proficiency requirement for this programme is B2+ in the Common European Framework of Reference for Languages which is equivalent to an IELTS score of 6.5.
• All applicants will be required to have a minimum of ordinary-level maths at Leaving Certificate standard or be able to demonstrate equivalent competency in maths at this level.
• All applicants are required to be over 23 years of age.
• All applicants will be required to attend for interview to ascertain their suitability for the Programme.

1 Semester (12 Weeks Full Time) & 2 Semesters (24 Weeks Part Time)

Available at our Dublin and Limerick Campuses

Start Date: September 2024