Customer Relationship Management

Overview

Boost your career as a CRM specialist by mastering organisational, personnel, and HR psychology. This is an ICHAS course delivered at Griffith College by ICHAS.



This programme aims to equip learners with the foundational knowledge and skills to understand these dynamics for innovation and growth in contemporary organisations. This programme will be of interest to learners working in organisations with a strong customer and innovative focus. Learners will develop an awareness of CRM as an organisational approach, consumer values and loyalty, alongside fundamental knowledge and skills in CRM strategy development and alignment.



Why study this Certificate in Customer Relationship Management?

The programme will introduce the theories and practices of promoting excellence in Customer Relationship Management within work-related contexts. The programme comprises 20 ECTS and is being offered as a Minor Award. It will supplement existing academic and professional learning among graduates who seek to understand and utilise best practices in Customer Relationship Management.



The overall aims of the Certificate in Customer Relationship Management are to:

• Provide an introductory postgraduate qualification in Customer Relationship Management for graduates who work (or seek to work in) professional Work-Related leadership or management roles where Customer Services is a central element of the environment.

• Provide a programme that supports learners in achieving a comprehensive theoretical discourse and understanding of the key principles of Customer Relationship Management.

• Critically appraise Customer Relationship Management theories, models, etc, as applied to various work contexts.

• Support graduates in developing and applying theoretical knowledge related to customer relationship management to work-related contexts.

• Provide access routes to appropriate higher education for participants based on their current professional needs, individual professional interests, and/or career orientation.

Modules

• Theoretical Perspectives on Customer Experiences

• Customer Relationship Management

• Graduates of a relevant Level 8 programme at a minimum of a 2.2 standard) who wish to engage in further study in this field, relevant programmes may include but are not limited to designed graduates of psychology and business-related programmes, graduates of Humanities and Human Science such as health sciences, nursing, social care, social work and programmes in cognate areas who wish to expand their knowledge.



• Those who have completed other relevant education programmes or have relevant professional experience, etc., where Recognised Prior Learning (RPL) and Acquired Prior Learning (APL) can be applied, may apply for admission to the programme by submitting programme content, qualification and assignments equivalent to an appropriate Second Class Honours (2:2) award at Level 8.



• The minimum English language proficiency requirement for this programme is B2+ in the Common European Framework of Reference for Languages, which is equivalent to an IELTS score of 6.5.



• All applicants are required to be over 23 years of age.



• All applicants will be required to attend an interview to ascertain their suitability for the Programme.

Applications for this course are submitted through the ICHAS website. When you click on "Application Weblink" above, you will be directed to ICHAS to complete your application.

12 weeks full-time, 24 weeks part-time.



Timetable

Timetables will be made available closer to the course start date. The timetables are structured to optimise the utilisation of hybrid learning.

Intake Dates:

Dublin - Full-Time - September 2026

Limerick - Full-Time - September 2026

Dublin - Part-Time - September 2026

Limerick - Part-Time - September 2026

Cork - Full-Time - September 2026

Cork - Part-Time - September 2026

Dublin - Full-Time - January 2027

Limerick - Full-Time - January 2027

Dublin - Part-Time - January 2027

Limerick - Part-Time - January 2027

Cork - Full-Time - January 2027

Cork - Part-Time - January 2027

Progression:

Students can progress to a wide range of courses with the college and may receive exemptions based on the modules covered in this course.

• MA in Work Related Psychology

• MA in Work Related Behaviour with Customer relationship management

• MA in Work Related Behaviour with Entrepreneurship

• MA in Work Related Behaviour with Leadership and Management

• MA in Work Related Behaviour with Mentoring and Coaching