Digital Business

Overview

The MSc Digital Business is an innovative one-year full-time programme designed to equip students from diverse academic backgrounds with advanced digital skills and leadership capabilities to excel in the digital economy. A key feature of the programme is its emphasis on practical, real-world applications and employability, offering students multiple opportunities to collaborate with industry leaders in digital business. The curriculum covers a broad spectrum of contemporary digital business topics, including digital strategy, data analytics, artificial intelligence, digital innovation, and e-commerce, while also addressing critical issues such as sustainability, digital ethics, and global digital governance.



By integrating theory with practice, the programme provides students with hands-on experience in a vibrant, tech-enabled learning environment. It addresses critical digital challenges facing organisations and fosters professional connections with digital pioneers. With access to cutting-edge technology and world-class facilities, students will develop the skills needed to drive digital transformation in a range of industries and sectors. This programme is an ideal foundation for careers in roles such as digital strategy, data analytics, digital marketing, consulting, and technology management in global industries. Students on the programme will study seven core modules and one optional module, each worth 15 CATS, and will undertake a Capstone module worth 60 CATS.

Core Modules

Marketing in the Digital Age (15 credits)

Analytics with Artificial Intelligence (AI) (15 credits)

Generative AI and Business Intelligence (15 credits)

Technology for Good (15 credits)

Cyber Security & Digital Risk Management (15 credits)

Digital Supply Chain Management (15 credits)

Digital Business Strategy (15 credits)

Digital Business Capstone (60 credits)



Optional Modules

AI Entrepreneurship and Consulting (15 credits)

Emerging Technologies for Business (15 credits)

Entrance requirements

Graduate

Normally a strong 2.2 honours degree or equivalent qualification acceptable to the University in any discipline.



We welcome applications from a diverse range of backgrounds so may consider previous managerial work experience alongside lower academic qualifications.



International Students

Our country/region pages include information on entry requirements, tuition fees, scholarships, student profiles, upcoming events and contacts for your country/region at https://www.qub.ac.uk/Study/international-students/your-country/



English Language Requirements

Evidence of an IELTS* score of 7.0, with not less than 6.0 in any component, or an equivalent qualification acceptable to the University is required (*taken within the last 2 years).



International students wishing to apply to Queen's University Belfast (and for whom English is not their first language), must be able to demonstrate their proficiency in English in order to benefit fully from their course of study or research. Non-EEA nationals must also satisfy UK Visas and Immigration (UKVI) immigration requirements for English language for visa purposes.



For more information on English Language requirements for EEA and non-EEA nationals see: www.qub.ac.uk/EnglishLanguageReqs.



If you need to improve your English language skills before you enter this degree programme, INTO Queen's University Belfast offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for admission to this degree.

Applicants are advised to apply as early as possible and ideally no later than 14th August 2026 for courses which commence in late September. In the event that any programme receives a high number of applications, the University reserves the right to close the application portal prior to the deadline stated on course finder. Notifications to this effect will appear on the application portal against the programme application page.



Please note: international applicants will be required to pay a deposit to secure a place on this course.

1 year (Full Time)

Entry Year: Academic Year 2026/27

Career Prospects

An MSc. in Digital Business will prepare students for a wide range of career paths in areas like digital marketing, e-commerce, data analytics, FinTech, and more.