Digital Content Creation

Digital Content Creation

This Part-Time Higher Diploma in Business (Level 8 - 60 credits) in Digital Content Creation will equip graduates with the capability and skills set to develop content for building digital assets.



What is Digital Content Creation?

Students will acquire the skills to create content to grow a digital sales pipeline and understand how to prospect customers in a digital landscape.



They will utilise SEO and analyse the data emerging from the SEO tools and they will be introduced to platforms used by businesses to manage online sales.



This is a practical, hands on programme and assessments are all project based. This will enable students to become proficient in the area of content development. The programme incorporates a work-based project, which will involve working on projects relating to their employment. Students who are currently seeking employment will be offered the opportunity to go on a work placement, or research and develop an e-portfolio of digital content of their choice.



On completion of the programme students will be able to:

• Understand the role of digital marketing in delivering strategic marketing objectives

• Conduct a critical evaluation of a range of social media platforms as marketing tools

• Design and create a business website

• Create, assemble and edit images, video and audio using appropriate software tools

• Produce auditory and visual promotional material

• Demonstrate technical proficiency across a range of content creation tools and platforms through the creation of an e-portfolio

• Research a real world business scenario and create a suite of digital artefacts to support it.

• Curate and synthesise learning and material from the other three modules in the programme.

• Think critically about digital business and marketing.

What modules will I study?

• Digital Marketing

• Production

• Post Production

• Project

Minimum Entry Requirements

• Applicants will be considered if they have a Level 8 Degree in any discipline.

• Applicants may also be considered provided they can demonstrate equivalence, which can be verified through the RPL (recognition of prior learning) process.

• Two references must also support your application.

• Portfolio: No

Apply via www.springboardcourses.ie

Please see Application Weblink above.

1 Academic Year, part-time.



Timetable:

Monday evenings online from 18:00 - 21:00

There will be classes on campus on 15 Saturdays over the academic year, dates TBC.

Delivery: Blended

Start date: September 2025

Future careers

Career opportunities exist in the wider domain of digital business including roles such as Content Manager, Content specialist, Digital Sales, Digital Marketing, Content and digital strategist, Digital business development.