Digital & Content Marketing - Aungier Street

What is... Digital and Content Marketing?
Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging such as content creation.

Subjects taught

Semester One
Strategic Digital Marketing
Digital Metric & Analytics
Marketing Technology
Social Media Marketing

Semester Two
Campaign Planning & Budgeting
Predictive Analytics
User Experience

Online Modules
Business Research Methods
Regulation & Governance

Work Placement

Entry requirements

Minimum Entry Requirements?
• Applicants should have a minimum 2.1 honours business degree.
• *Other applicants will be considered based on their experience, attitude and aptitude.
• If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.
• Applicants may also be required to attend for interview.

Application dates

Applications for this course are now open.

Assessment Info


A variety of assessment approaches are utilised on this programme to ensure an engaging learning experience.


1 year
Mode of Study: Full Time
Method of Delivery: Classroom

Participants will take 7 modules in semester one, 4 modules in semester 2, and undertake 2 self-pace modules over the duration of the course. The expected schedule of contact hours will be approximately 15 hours per week. The work-placement aspect of this course takes place for 12 weeks in semester 2.

Enrolment dates

Commencement Date 01/09/2020

Location City Centre: Aungier Street

Post Course Info

What are my career opportunities?
Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, marketing technologist and many more. The work placement element of the programme provides participants with experience relevant to their interests in the field. This coupled with the Digital Portfolio will prepare graduates for finding the right opportunity to match their new skills and competencies, while empowering them to build their own career trajectory.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

  • Apply to

    Course provider