Digital Marketing

Programme Overview

The BPP University Masters (MSc) in Digital Marketing, powered by the Digital Marketing Institute is a rigorous and practical programme designed for professionals looking to advance to senior management roles by deepening their knowledge and skills in the field learning from active industry leaders.



Taught by experts and experienced practitioners, this advanced programme goes beyond theory and provides practical insights and perspectives on the latest industry trends, real-life scenarios and challenges to meet the demands of the ever-changing digital marketing landscape.



At the Digital Marketing Institute, we are proud to say that our course content is co-developed by our Global Industry Advisory Council, the leading changemakers in the digital marketing industry from brands like Google, Meta, IBM, and LinkedIn. Our industry experts bring a wealth of experience and knowledge to ensure that our courses are designed to meet the needs of today’s digital marketing professionals and reflect the latest developments and trends in the industry.



The programme covers a comprehensive range of topics ensuring students gain the most in-demand skills in digital marketing to elevate their careers, including digital strategy, brand building, social media marketing, Search Engine Optimisation (SEO), email marketing, content marketing, data analytics, data-driven decision making.



Today, top companies not only require advance knowledge of digital marketing for senior roles, but also managerial and planning skills including business strategy, project management and planning. This programme is devised to differentiate students in a competitive job market by ensuring they enhance their knowledge in these areas while mastering their digital marketing skills.



Course Overview

Designed for professionals seeking to drive business growth and commercial success in a senior role, the MSc in Digital Marketing is delivered and awarded by BPP University using DMI’s industry-leading expertise and content.



With this qualification diploma, you will gain the critical and strategic knowledge along with the, insights, and skills to develop and drive an effective digital strategy and become an innovative and analytical digital leader.



Through this advanced certification, you will understand the practical application of digital marketing concepts and principles and get hands-on experience as you apply your knowledge and understanding to real-world projects using a range of key tools, procedures, and best practices.



The advanced programme provides a deep understanding of digital marketing and the latest thinking in Digital Strategy, Customer Experience (CX), Search Marketing, Social Media, and Data Analytics. In addition, you will build and refine your skills in data-driven decision-making, business strategy, and leadership, which are essential for success in the ever-evolving digital landscape.



Whether you are looking to advance your career or grow your business, the MSc in Digital Marketing will equip you with the tools you need to succeed.



Who is the MSc in Digital Marketing for?

• Marketing Executives, Marketing Managers, Brand Managers and Digital Marketing Managers who want to take their career to the next level.

• Directors and senior leaders who want to shape a digital marketing strategy, build their brand and create an integrated approach to digital across the organisation.

• IT Managers, Product Managers, Sales Managers etc who are looking to broaden their skills and work more collaboratively to accelerate digital transformation in their organisation.

• CEOs and entrepreneurs who want to grow their business online.

• Students who want advanced skills in digital marketing to fast track their career.

• Anyone looking to build AI skills to future-proof their career.

Modules:

• Professional & Digital Skills for Marketing Practitioners

• Social Media Marketing

• Search Marketing and Demand Generation

• Digital Marketing Analytics and Planning

• Digital Business Strategy and Management

• Brand Building in the Digital Age

• Data-Driven Decisions for Business

• Business Project 24 Months



Upon completion of the programme, you will have developed a deep understanding of the latest digital marketing practices and strategies to succeed at senior management level. This intense programme will help you to become a digital marketing leader that can drive business growth through innovative and effective marketing and business strategies.

- A Bachelor’s degree in business or marketing plus at least one year in digital marketing OR a Bachelor’s degree in any discipline plus at least two years’ marketing experience.



- Of course, this is digital. Some people blaze their own trails. If you don’t meet the normal requirements, you may still get accepted if you can show at least four years’ work in digital marketing and a great track record of responsibility.



Not a native English speaker? You may be asked to demonstrate proficiency. An IELTS (Academic) level 6.5 or equivalent is the minimum requirement. These are minimum requirements and are not an automatic entry to the Program. Admission is at the discretion of BPP University.

Application Process:

1. Speak with a Learning Adviser.



2. Get answers to your questions and receive guidance as you navigate your career transformation.



3. Online Application: Complete an application form.



4. Submit Documentation:

Submit a copy of your university transcripts, identification and English proficiency documentation (if your primary degree was not through English).



5. Enrolment: You will get a notification from us on whether your application is successful.

24 Months online.

Course Start Dates are the 1st of January, 1st of May and 1st of September.



Application Deadline July 31st.