Digital Marketing

Postgraduate Diploma in Digital Marketing

Transform your marketing career with BPP’s Postgraduate Diploma in Digital Marketing, a programme that blends rigorous academic insights with practical, real-world applications. Designed for professionals at various stages, from Marketing Executives to CEOs, this programme offers cutting-edge digital marketing skills, strategic insights, and the latest industry best practices.



This course is designed to build advanced skills in Digital Marketing, whilst developing leadership and strategy skills to advance your career. You will understand how to make data-driven decisions, devise and implement a successful digital strategy and use innovative marketing strategies to drive business growth. * Subject to course validation.



The Postgraduate Diploma in Digital Marketing is suitable for

• Marketing Executives, Marketing Managers and Digital Marketing Managers who want to take their career to the next level.

• Directors and senior leaders who want to shape the digital marketing strategy and create an integrated approach to digital across the organisation.

• Career switchers who want to get into Digital Marketing.

• IT Managers, Product Managers, Sales Managers etc who are looking to broaden their skills and work more collaboratively to accelerate digital transformation in their organisation.

• CEOs and entrepreneurs who want to grow their business online.

• Students who want advanced skills in Digital Marketing to fast track their career.

Module Info & Overview

Gain a deep understanding of digital marketing concepts to improve customer experiences and make data-driven decisions. Learn how to manage digital projects, find innovative solutions, and lead high-performing digital marketing teams.



Managing Marketing Activities

Communications Fundamentals

Digital Marketing & Customer Experience

Data Privacy, Protection & GDPR

Designing & Optimising Customer Experience

Social Research and Consumer Behaviour

Content Marketing

Graphic Design Essentials

Website Optimisation

Digital Channels

Project Planning & Strategic Thinking

Creativity & Problem-Solving Skills

Personal Skills for Marketing Practitioners

Data, visualisation, reporting, and presentation

User Experience Research

*This course requires a Bachelor’s degree (minimum 2nd class honours) or relevant work experience (minimum of 3 years).



If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.

Application Deadline Aug 31st

The total duration of the program is 16 months, divided into 4 terms.



This Postgraduate Diploma in Digital Marketing is a part time program which will run over a period of 4 terms, and each term consists of 15 weeks. You will have further weeks for assessment preparation and submission leading into holiday weeks before the next term starts.



How will the courses be delivered?

Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

The course commences on the 1st of May, 1st of September and 1st of January.