Digital Marketing

Programme Overview

The BPP University Masters (MSc) in Digital Marketing, powered by the Digital Marketing Institute is a rigorous and practical programme designed for professionals looking to advance to senior management roles by deepening their knowledge and skills in the field learning from active industry leaders.



Taught by experts and experienced practitioners, this advanced programme goes beyond theory and provides practical insights and perspectives on the latest industry trends, real-life scenarios and challenges to meet the demands of the ever-changing digital marketing landscape.



At the Digital Marketing Institute, we are proud to say that our course content is co-developed by our Global Industry Advisory Council, the leading changemakers in the digital marketing industry from brands like Google, Meta, IBM, and LinkedIn. Our industry experts bring a wealth of experience and knowledge to ensure that our courses are designed to meet the needs of today’s digital marketing professionals and reflect the latest developments and trends in the industry.



The programme covers a comprehensive range of topics ensuring students gain the most in-demand skills in digital marketing to elevate their careers, including digital strategy, brand building, social media marketing, Search Engine Optimisation (SEO), email marketing, content marketing, data analytics, data-driven decision making.



Today, top companies not only require advance knowledge of digital marketing for senior roles, but also managerial and planning skills including business strategy, project management and planning. This programme is devised to differentiate students in a competitive job market by ensuring they enhance their knowledge in these areas while mastering their digital marketing skills.

Modules:

• Professional & Digital Skills for Marketing Practitioners

• Social Media Marketing

• Search Marketing and Demand Generation

• Digital Marketing Analytics and Planning

• Digital Business Strategy and Management

• Brand Building in the Digital Age

• Data-Driven Decisions for Business

• Business Project 24 Months



Upon completion of the programme, you will have developed a deep understanding of the latest digital marketing practices and strategies to succeed at senior management level. This intense programme will help you to become a digital marketing leader that can drive business growth through innovative and effective marketing and business strategies.

This course requires a Bachelor’s degree (2:2 minimum) or equivalent international qualification or a relevant professional qualification; or professional experience with a minimum of 3 years of relevant experience which is presented via a portfolio of evidence/supporting references.



If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent.

24 Months online.

Course Start Dates are the 1st of January, 1st of May and 1st of September.



Application Deadline July 31st.