Digital Marketing

‌The MSc Digital Marketing programme at University of Galway is uniquely designed as a specialist programme, which enables students to blend traditional marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce. Open to business and non-business conversion graduates, students joining the programme originate from Ireland, Austria, Brazil, Canada, China, Germany, India, Iran, Malta, Morocco, Nigeria, Saudi Arabia, Taiwan, UK, USA.

The roles that students secure reflect the diverse needs of employers and the importance of students possessing transferable skills to meet these needs, these roles include:

Digital Content Creator
Social Media Strategist
Website Content & Listing Editor
Search Engine Optimisation Analyst
Digital Marketing Manager
Campaign Operations Analyst
Marketing Partnership Manager
Digital Marketing Strategist
Data and Analytics Specialist
Digital Analyst
PPC & Paid Social Specialist
Account Executive
Digital Channel Executive
E-Commerce Executive
Founders of own companies
To learn more about this amazing programme, click the links below to hear from our current students and graduates!

The Programme will develop the students’ knowledge, skills and critical understanding of digital marketing to an advanced level. Given the relentless pace of change in Digital Marketing, students will be exposed to the latest cutting-edge ideas, strategies, techniques and digital marketing frameworks through the analysis of industry best practice.

Students will create digital portfolios of content including podcasts, pitches, campaigns and videos.

Assessments include applied projects, reports, pitches, campaigns, audits, presentations, case studies and/or written examinations.

To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take 12 obligatory subjects and complete a week long Summer School (which takes place directly after semester 2 exams end in May) and an Applied Marketing Project.

Subjects taught

Year 1 (90 Credits)
Required MK5148: Applied Marketing Project - 20 Credits - Semester 1
Required MK5146: Consumption & Society - 5 Credits - Semester 1
Required MK5139: Social Media Marketing Theory - 5 Credits - Semester 1
Required MK5143: Inbound Marketing & Content Creation - 10 Credits - Semester 1
Required MK563: Research Methods - 5 Credits - Semester 1
Required MK5133: Marketing Performance & Productivity - 5 Credits - Semester 1
Required MK5117: Services Marketing - 5 Credits - Semester 1
Optional MK5137: Applied Marketing Project - 25 Credits - Semester 1
Optional SBE5115: Global Studies - 5 Credits - Semester 1
Optional SBE5116: Global Studies - 10 Credits - Semester 1
Required MK5144: Digital Metrics & Analytics - 5 Credits - Semester 2
Required MK5136: Digital Sales Management - 5 Credits - Semester 2
Required MK566: Strategic Brand Management - 5 Credits - Semester 2
Required MK5130: Digital Marketing Strategy - 10 Credits - Semester 2
Required MK5104: Marketing Analytics - 5 Credits - Semester 2
Required MK5118: Social Marketing & Sustainability - 5 Credits - Semester 2

Entry requirements

Normally a H2.1 degree (NFQ Level 8 or equivalent). However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree, will also be considered. The programme is open to graduates of all disciplines. Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. IELTS score of 6.5 or equivalent, if applicable.


1 year, full-time.

Enrolment dates

Next start date September 2024

Post Course Info

Career Opportunities
Graduates find employment in a wide variety of industry sectors with companies such as: Microsoft, LinkedIn, Google, Hubspot, AnswerLab, The Knot Worldwide, VHI Healthcare and Wolfgang Digital.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

  • Apply to

    Course provider