Digital Marketing

The MSc in Digital Marketing is an intensive, one-year programme that equips students with the skills and strategic mindset to thrive in the fast-paced digital environment. Delivered from September to August, the programme combines expert-led teaching, practical assignments, industry certification, and continuous exposure to real-world digital marketing tools.



This programme is designed for graduates from any discipline who want to build a career in digital marketing. Whether you have a background in business, arts, science, engineering, or another field, this course equips you with the digital, strategic, and analytical skills needed to thrive in today’s marketing landscape.



It also suits early-career professionals looking to upskill or pivot into the digital marketing space, as well as aspiring entrepreneurs aiming to grow their own ventures through digital channels.

Year 1 (90 Credits)

Required MK5148: Applied Marketing Project - 20 Credits - Semester 1

Required MK5146: Consumption & Society - 5 Credits - Semester 1

Required MK5139: Social Media Marketing Theory - 5 Credits - Semester 1

Required MK5143: Inbound Marketing & Content Creation - 10 Credits - Semester 1

Required MK563: Research Methods - 5 Credits - Semester 1

Required MK5133: Marketing Performance & Productivity - 5 Credits - Semester 1

Required MK5117: Services Marketing - 5 Credits - Semester 1

Required MK5159: Customer Engagement and Analytics via Digital Platforms - 5 Credits - Semester 2

Required MK5158: Partnership Marketing - 5 Credits - Semester 2

Required MK5136: Digital Sales Management - 5 Credits - Semester 2

Required MK566: Strategic Brand Management - 5 Credits - Semester 2

Required MK5130: Digital Marketing Strategy - 10 Credits - Semester 2

Required MK5104: Marketing Analytics - 5 Credits - Semester 2

Normally a second-class honours degree (NFQ Level 8 or equivalent) in any discipline.



OR



A primary degree with a minimum of three years relevant work experience will also be considered.

1 year, full-time.

Next start date: September 2026

Graduates of the MSc Digital Marketing programme leave equipped with versatile, in-demand skills that open doors to a broad spectrum of roles across the digital economy. Whether crafting compelling content, strategising social media campaigns, analysing data to optimise performance, or managing digital channels and e-commerce platforms, our alumni thrive in dynamic, fast-paced environments. The programme’s strong industry links and practical focus help graduates secure positions with global tech giants, innovative startups, and leading marketing agencies - setting the foundation for successful, impactful careers.



Graduates of the MSc Digital Marketing programme secure a wide range of roles that reflect the diverse and evolving needs of employers across industries. These include positions such as Digital Content Creator, Social Media Strategist, SEO Analyst, Digital Marketing Manager, Data and Analytics Specialist, PPC Specialist, E-Commerce Executive, and more. Many graduates also go on to found their own companies, applying their skills as entrepreneurial leaders.



Our alumni have successfully launched careers with leading organisations worldwide, including Microsoft, LinkedIn, Google, HubSpot, Rentokil Initial, Enterprise Ireland, VHI Healthcare, Dell Technologies, Logitech, Moz, Sony Music Entertainment, and innovative agencies such as RezSocial, Pendo, Agency EA, Beantown Media Ventures, Galvia AI, and Wolfgang Digital.