This programme will assist students to become knowledgeable about a range of digital marketing and marketing subjects to an advanced level; understand how marketing objectives can be achieved through the use of digital technologies; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies.
Students develop specialised knowledge in Social Media Marketing Theory, Digital Sales Management, Digital Marketing Strategy and Digital Metrics & Analytics, and Inbound Marketing & Content Creation, as well as general marketing knowledge in subjects such as Branding, Social Marketing & Sustainability, and Marketing Analytics. The programme concludes with a Web 3.0 Digital Summer School and an Applied Digital Marketing Project.
Minimum Entry Requirements
Normally a Second Class Honours (H2.1) undergraduate degree is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable.
The programme is open to graduates of all disciplines. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies.
1 year, full-time.
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Graduates find employment in a wide variety of industry sectors with companies such as such as: Microsoft, LinkedIn, Google, Hubspot, AnswerLab, The Knot Worldwide, VHI Healthcare and Wolfgang Digital.