Digital Marketing

Students develop specialised knowledge in Social Media Marketing Theory, Digital Sales Management, Digital Marketing Strategy and Digital Metrics & Analytics, and Inbound Marketing & Content Creation, as well as general marketing knowledge in subjects such as Branding, Social Marketing & Sustainability, and Marketing Analytics. The programme concludes with a Web 3.0 Digital Summer School and an Applied Digital Marketing Project.


1. Build your tech stack with Hubspot and Google Academy certifications.

2. Keep ahead of the digital curve with Web 3.0 training with leading experts.

3. Shortlisted for Best Postgraduate Course of the Year—gradireland Higher Education Awards 2019 and 2020.

Entry requirements

Minimum Entry Requirements
Normally a Second Class Honours (H2.1) undergraduate degree is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable.

The programme is open to graduates of all disciplines. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies.

Application dates

WHEN TO APPLY: University of Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible.

Important: non-business graduates must apply by 6 July 2023.


1 year, full-time.

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Career Opportunities
Graduates find employment in a wide variety of industry sectors with companies such as such as: Microsoft, LinkedIn, Google, Hubspot, AnswerLab, The Knot Worldwide, VHI Healthcare and Wolfgang Digital.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

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    Course provider