Digital Marketing

Overview
As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage digital assets and connect creative content across platforms and touchpoints becomes imperative. The Higher Diploma in Science in Digital Marketing is a conversion programme for graduates who wish to up-skill in digital marketing strategy, theory and practice. Graduates will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation.

The programme will enable graduates to play an active role in a diverse range of digital marketing roles and to be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.

Programme Objectives
• Provide an academically rigorous framework through which students can develop an awareness of current problems and/or new insights in the digital marketing function to further develop and expand their knowledge of digital marketing.

• Develop a systematic detailed knowledge, experience and understanding of digital content curation for digital marketing in a modern organisation.

• Develop learners' knowledge and ability to apply and use integrated digital marketing communications, particularly within campaigns, with the intention of using this knowledge creatively in the delivery of digital marketing strategies.

• Demonstrate knowledge of marketing technologies and tools and the role they play in marketing strategies.

• Develop an in-depth appreciation of modern data-driven metrics for marketing activities, and knowledge of using to drive an organisation's e-business programme.

• Provide learners with the tools to explore web analytics and understand campaign metrics.

• Apply advanced research skills, constructively criticise, draw conclusions and offer recommendations within the marketing environment.

This is a blended learning programme, with one fully online module. Whether online or face-to-face, the learning is supported with directed e-learning activities and objects, where the lecturer will guide the work-based learning using real-world scenarios and case studies.

Due to the practical nature of this programme the summative assessment strategy is totally focused on a continuous assignment which gives the learner the opportunity to produce a project artefact such as: e-book, digital storybook and digital poster.

At the final year students will benefit from knowledge in a key number of digital marketing areas and work towards the completion of a digital portfolio.

All modules are delivered through blended learning. DBS offers fully-blended learning through a combination of the following modes:
• Face to Face Classroom Tuition
• Live Online (LOL) Tuition
• On Demand Learning

Blended Learning allows for the most appropriate mode of delivery to be applied to different parts of the syllabus. Blended Learning Programmes on average are split out to 40% Face to Face Classroom Tuition, 30% Live Online and 30% On Demand Learning but this does vary.

This programme is blended. This means you may have some face-to-face, on campus classroom delivery, live online and on demand content. The face-to-face, on campus classroom delivery will be shown on your timetable. In addition, some classes are delivered as on demand content which means you may have videos and learning materials to engage with alongside your timetable. Please consult your Module and Assessment Guide and Moodle page for information, once the term has commenced.

Structure
The Higher Diploma in Science in Digital Marketing programme comprises two 5 ECTS and five 10 ECTS modules, 60 ECTS in total.

Learning activities include:
• Lecture classroom-based sessions
• Workshops
• Practical lab sessions
• Online class (broadcast live)
• Online tutorial (interactive)

The Full-time Higher Diploma in Science in Digital Marketing will run over one academic year from Monday to Friday. Calendars for this programme will be available in due course. Please note daytime attendance is required on this programme.

Year 1 ECTS
• Digital Marketing Management 5
• Digital Content and Storytelling 5
• Digital Marketing Communications 10
• Digital Marketing Technologies and Tools 10
• E-Business Emerging Technologies 10
• Digital Marketing Analytics and Metrics 10
• Digital Portfolio 10

To be considered for admission to this programme, applicants must hold a full Level 8 Honours Bachelor Degree in any discipline from a recognised third level institution, or a full Level 7 Ordinary Degree in a cognate discipline in areas such as Marketing or Business.

All applicants should have a minimum of ordinary-level Leaving Certificate maths, or be able to demonstrate equivalent competency in maths at this level.

For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Applicants who do not have a Level 8 qualification at a pass award level and who have at least 3 years' relevant work experience may also be considered through the College's normal RPL procedures. Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

We are now accepting applications for programmes taking place in 2022. Contact our admissions team for more information.

Email: admissions@dbs.ie
Phone: 01 417 7500

Opening times:
Monday to Friday
8:45 to 5:15

Application Information and Procedure
Masters Programmes EU Applicants
Applicants should complete the appropriate application form and submit it online or return it to the Postgraduate Admissions Office along with the following documentation:
• Academic Transcripts (original and official english translation where issued in another language). Applicants who have previously attended DBS do not need to provide this documentation
• Proof of Identification (drivers licence or passport)
• Detailed Curriculum Vitae
• Proof of English (i.e. IELTS, TOEFL or equivalent) where full-time study has been conducted in a language other than English or applicants whose first language is not English

Please see programme content for any course specific additional application procedures and specific minimum entry requirements including English language if applicable.

In addition to the above, in the instance of Non-EU applicants who have residency in Ireland:
• A copy of your GNIB (Garda National Immigration Bureau) Card, work permit (if applicable) and passport
• The letter that was issued to you by the Department of Justice, Equality and Law Reform stating why you were provided with the above documentation

Higher Diploma Programmes EU Applicants
Applicants should complete the appropriate application form and return it to the Postgraduate Admissions Office along with the following documentation:
• Academic Transcripts (original and official english translation where issued in another language). Applicants who have previously attended DBS need not provide this documentation
• Proof of Identification (drivers licence or passport)
• Proof of English (i.e. IELTS, TOEFL or equivalent) where full-time study has been conducted in a language other than English or applicants whose first language is not English
• Detailed Curriculum Vitea
• Please see programme content for any course specific additional application procedures and specific minimum entry requirements.

In addition to the above, in the instance of Non-EU applicants who have residency in Ireland:
• A copy of your GNIB (Garda National Immigration Bureau) card, work permit (if applicable) and passport
• The letter that was issued to you by the Department of Justice, Equality and Law Reform stating why you were provided with the above documentation.

Applications can be made online at www.dbs.ie or by contacting the Admissions Office for an application form.
For further information please contact:
The Postgraduate Admissions Office Dublin Business School 13/14 Aungier Street, Dublin 2
T: +353 1 4177500
F: +353 1 4177543
E: admissions@dbs.ie
W: www.dbs.ie

Non-EU Applicants
Non-EU Applicants should complete the appropriate application form and return it to the Postgraduate Admissions Office along with the following documentation:
• Academic Transcripts (original and official English translation where issued in another language).
• Applicants who have previously attended DBS do not need to provide this documentation
• Proof of Identification (passport)
• Detailed Curriculum Vitae
• Proof of English (i.e. IELTS, TOEFL or equivalent) where full-time study has been conducted in a language other than English or applicants whose first language is not English
• Academic/business references (ideally one academic and one business). These are not required for Business programmes
• A copy of your GNIB (Garda National Immigration Bureau) card, work permit (if applicable)

Please see programme content for any course specific additional application procedures and specific programme minimum entry requirements.

Applications can be made online at www.dbs.ie or by contacting the International Admissions Office for an application form. For further information please contact:
The International Admissions Office Dublin Business School 13/14 Aungier Street, Dublin 2, Ireland
T: +353 1 4177500
F: +353 1 4177543
E: international@dbs.ie

1 Academic Year.
Study Mode: Full-Time

Career Opportunities
With a predicted 150,000 digital jobs and an internet economy worth €21.1 billion by 2020, the digital economy has taken centre stage in Ireland's economic recovery with the industry creating hundreds of jobs every month.

Graduates of this programme will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to work in diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.