Digital Marketing

Digital Marketing Institute

Digital Marketing

The BPP University Postgraduate Diploma in Digital Marketing, powered by the Digital Marketing Institute, utilises DMI’s unparalleled knowledge in Digital Marketing to bring you this advanced course designed to develop Digital Marketing and leadership skills to fast track your career. It will examine and explore key practices and strategies in digital marketing, digital strategy, CX, search marketing, social media, data analytics and much more.

Module Info & Overview
Gain a deep understanding of digital marketing concepts to improve customer experiences and make data-driven decisions. Learn how to manage digital projects, find innovative solutions, and lead high-performing digital marketing teams.

Managing Marketing Activities
Communications Fundamentals
Digital Marketing & Customer Experience
Data Privacy, Protection & GDPR
Designing & Optimising Customer Experience
Social Research and Consumer Behaviour
Content Marketing
Graphic Design Essentials
Website Optimisation
Digital Channels
Project Planning & Strategic Thinking
Creativity & Problem-Solving Skills
Personal Skills for Marketing Practitioners
Data, visualisation, reporting, and presentation
User Experience Research

The Postgraduate Diploma in Digital Marketing is suitable for

Marketing Executives, Marketing Managers and Digital Marketing Managers who want to take their career to the next level.
Directors and senior leaders who want to shape the digital marketing strategy and create an integrated approach to digital across the organisation.
Career switchers who want to get into Digital Marketing.
IT Managers, Product Managers, Sales Managers etc who are looking to broaden their skills and work more collaboratively to accelerate digital transformation in their organisation.
CEOs and entrepreneurs who want to grow their business online.
Students who want advanced skills in Digital Marketing to fast track their career.

Subjects taught

Professional & Digital Skills
Social Media Marketing
Search Marketing & Demand Generation
Analytics and Planning
Business Strategy and Management

Entry requirements

*This course requires a Bachelor’s degree (minimum 2nd class honours) or relevant work experience (minimum of 3 years).

If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.


This Postgraduate Diploma in Digital Marketing is a part time program which will run over a period of 4 terms, and each term consists of 15 weeks.You will have further weeks for assessment preparation and submission leading into holiday weeks before the next term starts. (The total duration of the program is 16 months, divided into 4 terms.)

Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

Enrolment dates

Enrollment Deadline Sep 27th

More details
  • Qualification letters


  • Qualifications

    Postgraduate Diploma at UK Level 7

  • Attendance type

    Part time

  • Apply to

    Course provider