Digital Marketing & Analytics

The MSc Digital Marketing and Analytics is a one-year full programme that prepares students for the data-driven marketing landscape by combining strategic marketing expertise with digital and analytical capabilities.



This specialised programme encompasses a wide range of contemporary modules including digital marketing principles and practice, consumer behaviour in the digital age, marketing analytics, digital business strategy and generative AI and business intelligence. Students also have the opportunity to customise their own learning through optional modules such as Social Media and Reputation Management and AI Frontiers.



Students will develop proficiency in leveraging analytics tools and creating evidence-based marketing solutions that drive measurable business impact. Through applied learning including industry projects and capstone research, the programme equips marketing graduates with the technical and strategic competencies required to lead digital transformation initiatives and optimise marketing performance in contemporary organisations.

Entrance requirements

Graduate

Normally a strong 2.2 Honours degree or equivalent qualification acceptable to the University in any discipline.



We welcome applications from a diverse range of backgrounds so may consider previous managerial work experience alongside lower academic qualifications.



International Students

Our country/region pages include information on entry requirements, tuition fees, scholarships, student profiles, upcoming events and contacts for your country/region at https://www.qub.ac.uk/Study/international-students/your-country/



English Language Requirements

Evidence of an IELTS* score of 7.0, with not less than 6.0 in any component, or an equivalent qualification acceptable to the University is required (*taken within the last 2 years).



International students wishing to apply to Queen's University Belfast (and for whom English is not their first language), must be able to demonstrate their proficiency in English in order to benefit fully from their course of study or research. Non-EEA nationals must also satisfy UK Visas and Immigration (UKVI) immigration requirements for English language for visa purposes.



For more information on English Language requirements for EEA and non-EEA nationals see: www.qub.ac.uk/EnglishLanguageReqs.



If you need to improve your English language skills before you enter this degree programme, INTO Queen's University Belfast offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for admission to this degree.

Applicants are advised to apply as early as possible and ideally no later than 14th August 2026 for courses which commence in late September. In the event that any programme receives a high number of applications, the University reserves the right to close the application portal prior to the deadline stated on course finder. Notifications to this effect will appear on the application portal against the programme application page.



Please note: international applicants will be required to pay a deposit to secure a place on this course.

1 year full-time

Entry Year: Academic Year 2026/27

Career Prospects

Introduction

The programme prepares graduates for high-demand careers in specialised roles such as Digital Marketing Manager, Customer Insights Specialist, Marketing Performance Analyst, Social Media Strategist, Marketing Analytics Consultant, and Brand Development Manager. Graduates will be equipped to drive digital transformation initiatives, optimise campaign performance through data analytics, and lead marketing innovation across diverse industries including technology, retail, financial services, healthcare, and digital agencies.



For further opportunities to enhance your studies and career prospects please see the school website.

https://www.qub.ac.uk/schools/queens-business-school/student-opportunities/



Employment after the Course

Graduates from this programme have secured roles with employers such as PwC, BBC, Marriott International, Warner Brothers, ASOS, Primark, Selfridges, Yahoo, Amazon, and many others.

https://www.qub.ac.uk/directorates/sgc/careers/