Digital Marketing & Analytics - Athlone

Why take this course?

This programme will be delivered over a 12-month period (September to September) and is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Digital Marketing practice and strategy.



The programme not only provides graduates with a deep understanding and knowledge of digital marketing but equally importantly, also provides the professional digital marketing skills to operate effectively in the modern workplace. In doing so, this programme responds to the identified needs of industry by enhancing the supply of top-class PPC and advertising specialists. The programme covers these key principles through assessing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

Semester One

Digital Marketing Strategy

Digital Marketing Analytics and Visualisation

Organic and Paid Search Strategy



Semester Two

Social Media Marketing, Digital Advertising and Artificial Intelligence



Social Media Law and Regulation



Digital Design and E-Commerce



Digital Consultancy Project (Elective)



Students will work with a live industry partner requiring digital marketing assistance. The initial stage includes a meeting with the potential organisation and the preparation of an agreed consultancy proposal. Following this, students will be involved in an in-depth analysis of the organisation’s digital marketing presence followed by the design, testing and execution of specific client-approved digital marketing solutions within the work environment.



Dissertation (elective)

A minimum 2.2 honours bachelor degree (Level 8) in a business discipline



OR



1. A minimum 2.2 honours bachelor degree (Level 8) in a non-business discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning



OR



1. Equivalent qualifications. Applicants with equivalent qualifications on the European and international frameworks will also be considered. International students must evidence a proficiency in English language, for example IELTS 6.0. An interview may form part of the selection process.

12 full months - full-time

Commencing in September

Career Prospects

Noting the increased spend on digital marketing discussed earlier, we are seeing a huge demand for our graduates. Skills shortages and salary hikes can be seen in specialist areas like e-commerce, PPC, SEO and data analysis. Considering Covid and Brexit, Enterprise Ireland has been encouraging businesses who export abroad to go online and enter new markets and reduce dependency on the UK. We expect this will impact marketing recruitment this year as exporting businesses begin to increase their presence online.



Career opportunities for graduates include:



• Digital Marketing Executive

• E-commerce Operations

• Digital Support Executive

• Digital Marketing Specialist

• Marketing and Communication Officer

• Inbound Marketing Specialist

• Senior Digital Client Manager

• Affiliate Marketing Manager



Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.