Digital Marketing & Analytics - Limerick

This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students one-to-one contact with supervisors and lecturers.

Year 1

Digital Marketing Strategy

Social Media Law and Regulation

Digital Marketing Analytics and Visualisation

Social Media Marketing, Digital Advertising and Artificial Intelligence

Organic & Paid Search Strategies

Digital Design and E-commerce

Dissertation (Elective)

Digital Consultancy Project (Elective)

For all Taught Masters Degree (Level 9) programmes, applicants must hold:



A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline



or



A minimum 2.2 honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning



or



Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered.

1 year, full-time.

Career Opportunities

This programme would be of benefit to anyone interested in an executive level career in Digital Content Management, Online Sales and Advertising Planning, Social Media and Search-driven Marketing, Pay-Per-Click and Search Engine Optimisation Campaign Management, Global Strategic Development and related areas.



Further Study

Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.