Digital & Content Marketing - Aungier Street

What is... Digital and Content Marketing?

This programme has been designed by the School of Marketing and Entrepreneurship to equip students with the key skills required to work in a digital and content marketing role. Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging such as content creation.



Other Information

Career Accelerator

This programme has a closely linked suite of activities designed to act as a career catalyst, ensuring that graduates are career ready. It brings the research dissertation, placement and digital portfolio together as a 'Career Accelerator', in a coherent, tangible and transferable entity that is aimed at accelerating graduates’ careers. This is a connected, collaborative application of theory to practice with an emphasis on ensuring industry-ready high potential graduates. It is delivered in partnership with academia, industry, and the Careers Service and ensures students graduate with a portfolio that reflects their knowledge, skills and competencies while showing the breadth, depth, and currency of work that has been undertaken. As a wraparound to prepare students for the workplace, the Career’s Office provide a number of seminars on CV creation and interviewing as well as offer one-to-one mock interviews and feedback on CVs.

Module listing:

Year One

Semester 1

Business Research Methods [Mandatory]

Copy and Content [Mandatory]

Creative Thinking [Mandatory]

Digital Analytics [Mandatory]

Digital Portfolio [Mandatory]

Dissertation [Mandatory]

Social Media Marketing [Mandatory]

Strategic Digital Marketing [Mandatory]

User Experience Design [Mandatory]

Work Placement [Mandatory]



Semester 2

Dissertation [Mandatory]

Marketing Technology [Mandatory]

Regulation and Governance [Mandatory]

Omni Channel Campaign Mgt [Mandatory]

Strategic Content Creation [Mandatory]

Digital Portfolio [Mandatory]

Minimum Entry Requirements?

Applicants should have a minimum 2.1 honours business degree. Applicants must have a business degree or have a minimum of 50% business related subjects on their degree.



*Other applicants will be considered based on their experience, attitude and aptitude.



If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.



Applicants may also be required to attend for interview.

How to Apply

Applications for this course are now open.



Apply Online - FULL-TIME EU

Apply Online - FULL-TIME NON-EU



For further information on the application process, please visit How To Apply (see "Application Weblink" above).

Assessment


A variety of assessment approaches are utilised on this programme to ensure an engaging learning experience.

1 year full-time, on-campus delivery.



Schedule

Participants will take 7 modules in semester one, 4 modules in semester 2, and undertake 2 self-pace modules over the duration of the course. The expected schedule of contact hours will be approximately 15 hours per week. The work-placement aspect of this course takes place for 12 weeks in semester 2.

Commencement Date: September 2025.

What are my career opportunities?

Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, marketing technologist and many more. The work placement element of the programme provides participants with experience relevant to their interests in the field. This coupled with the Digital Portfolio will prepare graduates for finding the right opportunity to match their new skills and competencies, while empowering them to build their own career trajectory.