Digital Marketing Communication & Leadership

Overview

The purpose of this programme is to enable both practising and aspiring professionals in the business, marketing, communication and information technology sectors to better understand the changing nature of the digital ere and how to leverage digital technologies and platforms to achieve competitive advantage.

F/T Programme

Year one

Leadership in Brand and Organisational Transformation

Digital Campaign Planning and Management

Dissertation

Research Methods

The Digital Consumer

Data Analytics for Digital Marketing Communication



P/T Programme

Year one

Digital Campaign Planning and Management

The Digital Consumer



Year two

Leadership in Brand Organisational Transformation

Research Methods

Data Analytics for Digital Marketing Communication



Year three

Dissertation

This course is suited to you, if you are a recent graduate or are already in employment or have relevant work experience and wish to enhance your existing skills.



You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area.



If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route, and you should contact the Course Director for further information.



English Language Requirements

English language requirements for international applicants

The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.



Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.



English Language requirements for non-international applicants

Applicants are required to provide evidence of competence in written and spoken English (GCSE grade C) or equivalent.



• For English language requirements go to: https://www.ulster.ac.uk/global/apply/english-language-requirements



• For Your country go to: https://www.ulster.ac.uk/global/apply/country

Your Application

You can apply directly to Ulster at any time of year. We advise that you submit your application no later than two weeks prior to your course start date. This is to ensure there is sufficient time for your application to be reviewed and, should you be made an offer, time for you to complete all the necessary pre-enrolment tasks.



Some programmes will have specific deadlines as additional selection (e.g. interview, portfolio submission etc) is required, so please check the course page to ensure you have sufficient time to complete your application.

1 year full-time, 2 years part-time.

Start Date: September 2026.

Careers and Opportunities

This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital technologies and services to achieve competitive advantage.



Key aspects of the programme that will help to equip you for a career, or support your continued professional development in the marketing, communication or information technology sectors include:

• Ongoing input from leading practitioners, ensuring exposure to the experiences and insight of professionals working in the digital arena.

• The use of case studies, enabling the identification of real-world business problems, and the design and defence of appropriate solutions.

• Enhanced ICT skills, through first-hand experimentation with a range of online digital media tools.

• Activities and assessment which require the application of learning to an employer or an equivalent organisation.

• The opportunity to learn in a multidisciplinary setting indicative of today’s more integrated and collaborative corporate culture.