Digital Marketing Communication & Leadership

The purpose of this programme is to enable both practising and aspiring professionals in the business, marketing, communication and information technology sectors to better understand the changing nature of the digital era and how to leverage digital technologies and platforms to achieve competitive advantage.



Specifically, this course will provide you with the opportunity to:

You will:

• Critically assess the changing business landscape to develop the knowledge, skills, and strategic vision

required to lead organisations in the digital age

• Compare and contrast a variety of digital technologies and marketing communication approaches

• Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives

in support of organisational goals.



Full-time students normally complete between two and three modules per semester. Modules are normally delivered in intensive block sessions, from 1.00pm until 6.00pm. This supports professionals who wish to fit the course around work and new graduates who may be taking the course whilst seekimg employment.



The maximum number of intensive block teaching days per moduleis 5 (although not on consecutive days). You will also be expected to engage in group and team work in some of your modules and so will need to have further meetings outside of class time. In addition, you are also expected to dedicate adequate time for independent study. Part-time students normally complete between one and two modules per semester.

Year one

• Leadership in Brand and Organisational Transformation

• Digital Campaign Planning and Management

• Dissertation

• Research Methods

• The Digital Consumer

• Data Analytics for Digital Marketing Communication

This course is suited to you, if you are a recent graduate or are already in employment or have relevant work experience and wish to enhance your existing skills.



You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area.



If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route, and you should contact the Course Director for further information.



English Language Requirements

English language requirements for international applicants

The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.



Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.



English Language requirements for non-international applicants



Applicants are required to provide evidence of competence in written and spoken English (GCSE grade C) or equivalent.

Start Date: September 2025

Career options

This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital technologies and services to achieve competitive advantage.