Digital Marketing Communication & Leadership

This specialist programme will prepare you to be operationally effective in digital marketing, communication and leadership. You will benefit from the research-informed teaching and a core team of professional contributors who ensure the course delivers the practical knowledge and skills required by employers.

You will:
• Critically assess the changing business landscape to develop the knowledge, skills, and strategic vision
required to lead organisations in the digital age
• Compare and contrast a variety of digital technologies and marketing communication approaches
• Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives
in support of organisational goals

Your learning experience:
• Input from leading practitioners, ensuring exposure to the experiences of professionals working in the field
• The use of case studies, providing the opportunity to develop solutions to actual business problems
• Assessments which require the application of learning to a live organisational context
• A multidisciplinary setting, reflecting today’s more collaborative work practices.

Key aspects of the course that will help to equip you for a career, or support your continued professional development in the marketing, communication or information technology sectors include:
• Ongoing input from leading practitioners, ensuring exposure to the experiences and insight of professionals working in the digital arena.
• The use of case studies, enabling the identification of real-world business problems, and the design and defence of appropriate solutions.
• Enhanced ICT skills, through first-hand experimentation with a range of online digital media tools.
• Activities and assessment which require the application of learning to an employer or an equivalent organisation.
• The opportunity to learn in a multidisciplinary setting indicative of today’s more integrated and collaborative corporate culture.

For further course details please see "Course Web Page".

Year one
• Leadership in Brand and Organisational Transformation
• Digital Campaign Planning and Management
• Dissertation
• Research Methods
• The Digital Consumer
• Data Analytics for Digital Marketing Communication

Standard entry conditions
To apply to our postgraduate taught programmes, you must meet the University’s General Entrance Requirements and any course-specific requirements.

Entry Requirements
This course is suited to you, if you are a recent graduate or are already in employment or have relevant work experience and wish to enhance your existing skills.

You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area.

If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route, and you should contact the Course Director for further information.

Your Application
Application is through the University's online application system (see "Application Weblink").

Start Date: September 2024

Career options
This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital technologies and services to achieve competitive advantage.