Science - Digital Marketing - Conversion Course

Overview

The Higher Diploma in Science in Digital Marketing is a conversion programme designed for graduates seeking to acquire essential digital marketing skills. Participants will receive practical training in key digital skills, including Digital Marketing Management and Communications, Digital Storytelling, and more. The programme emphasises developing knowledge, skills, and competencies relevant to the digital marketing profession. Communication and teamwork skills are fostered, and real-world issues in digital marketing are analysed. The programme is delivered flexibly, incorporating lectures, workshops, group work, blended learning, and guest speakers. Graduates will be equipped to evaluate digital marketing opportunities and challenges and integrate them into organisational decision-making. The programme also prepares graduates for further postgraduate studies.

Digital Marketing Management and Communications 10

Digital Storytelling 5

Next Gen: AI for Digital Marketers 5

Digital Marketing Tools 10

Digital Ecosystems: E-Business and Technology Integration 10

Digital Marketing Analytics and Metrics 10

Digital Portfolio 10

Graduate Work Readiness - Bronze Award 0

Graduate Work Readiness - Silver Award 0

Graduate Work Readiness - Gold Award 0

To be eligible for the Higher Diploma in Science in Digital Marketing programme, applicants typically need to meet the following minimum entry requirements:



A Level 8 honours bachelor’s degree in a non-cognate area with a minimum pass classification.



A Level 7 ordinary bachelor’s degree in a cognate area (such as marketing).



Applicants without a Level 7 or 8 qualification but with at least 3 years of relevant work experience may be considered through the college’s RPL procedures. All applicants must have a minimum of ordinary-level Leaving Certificate maths or demonstrate equivalent competency in maths.

The Higher Diploma in Science in Digital Marketing is structured across two semesters at full-time and three semesters at part-time.

Next intake dates: September 2025

Career Opportunities

Graduates of the Higher Diploma in Science in Digital Marketing programme can pursue roles in various areas, including:



Business development and consultancy

Public and private sector administration

Health

Education

Finance

Retail

Management and strategic business roles in a wide variety of industries



The programme equips graduates with business acumen and applied practices of management, enhancing their understanding of organisational opportunities and challenges. This can lead to careers as managers, consultants, change experts, project managers, operations associates, strategists, or entrepreneurs.