Digital Marketing & Emerging Technology in Sport - Galway

Course Overview

Digital technology continues to have a profound transformative impact on our experience of sport as fans, athletes, officials, members and administrators.



This course offers a deep dive into the SportsTech world with particular emphasis on digital tools for sports marketing and engagement, and the impact of emerging technologies in sporting contexts such as smart stadia, ticketing, performance measurement and participation monitoring.



Students will learn to design and implement digital and social media marketing strategies and assess the technologies which support relationship management in various sporting contexts.



The course also equips learners with the knowledge and tools to evaluate emerging technologies for sports business, participation and performance and challenges them to consider novel development opportunities in these domains.



Who Should Apply?

This course is designed for professionals working in or seeking a career in sports marketing, sports administration or the sports technology and Esports industry.



The award is suitable for those seeking state of the art digital marketing skills, enabling them to reach new audiences and rethink the experience they provide for fans and customers.



It is also aimed at product developers across the sports domain who need a broad and in-depth knowledge of trends and innovations in the SportsTech landscape.



It offers a unique professional development opportunity which is university certified at post-graduate level (15ECTS) and can be used to contribute to further study in ATU or other institutions internationally.

Modules:

• Digital Marketing and Engagement for Sport

• Emerging Technologies in Sport

Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.



For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpage.

1 semester part-time online delivery.



Recommended Study Hours per week

This short part time course will be delivered completely online with high levels of peer interaction.

There are up to 6 hours of live online lectures per week for 12 weeks with additional independent learning and coursework of up to 10 hours.



On-Campus Attendance Requirement

The course is delivered completely online with optional attendance at 1-2 in-person workshops or industry engagement events in the course of the semester.

Start Date: January 2026.

Progression

Graduates may opt to pursue Masters opportunities at ATU in the future.