Digital Marketing - Limerick

MSc in Digital Marketing
This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students one-to-one contact with supervisors and lecturers.

Subjects taught

What modules will I study?
Year 1:
• Digital Marketing Strategy
• Social Media and Information and Communications Technology Law
• Data Interpretation & Web Analytics
• Social Media Marketing and Digital Advertising
• Managing Search Marketing
• Digital Technology & Design
• Dissertation
• Digital Consultancy Project

Entry requirements

What are the entry requirements?
For all Taught Masters Degree (Level 9) programmes, applicants must hold:

A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline


A minimum 2.2 honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning


Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered.

Application dates

Applications open for 2023-2024


1 year

Post Course Info

What are the career prospects?
This programme would be of benefit to anyone interested in an executive level career in Digital Content Management, Online Sales and Advertising Planning, Social Media and Search-driven Marketing, Pay-Per-Click and Search Engine Optimisation Campaign Management, Global Strategic Development and related areas.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

  • Apply to

    Course provider