Digital Marketing - Limerick

This programme would be of benefit to anyone interested in a career in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.

What modules will I study?

Semester 1:

• Contemporary Marketing

• International Marketing Strategies

• Sales Processes

• Social Media Marketing

• Strategic Management Concepts

• Website Design



Semester 2:

• Analytics for Strategy

• Brand Management

• Global Business Management

• Mobile & Local Marketing

• Strategic Management Practice

• Strategic Sales Management

What are the entry requirements?

An honours degree (level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.



Special Case Registrations

Prospective participants who do not meet the entry requirements for the programme, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Business and Humanities Faculty Office for consideration.

1 year full-time

APPLICATIONS OPEN FOR 2025-2026

Location: Moylish Campus, Limerick City

On successful completion of this programme, you will be able to:



-Devise Search Engine Optimisation strategies and Pay per Click Campaigns

-Develop a Digital Marketing Strategy to be used as part of a firm’s overall integrated marketing communications activities

-Evaluate, plan and implement a content strategy using digital technology and Online PR for a positive user experience online

-Evaluate progress across key digital platforms using various consumer insight and data analytics tools

-Graduates will be equipped to work in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas. ​



Further Study

On completion of this programme, graduates will also be able to apply for Level 9 qualifications in the field of business including TUS’s own Master of Business in Strategic Management & Marketing.​