Digital Marketing - Limerick

This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.



This programme would be of benefit to anyone interested in a career in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.

Year 1 – Semester 1

Contemporary Marketing Credits: 5

International Marketing Strategies Credits: 5

Sales Processes Credits: 5

Social Media Marketing Credits: 5

Strategic Management Concepts Credits: 5

Website Design Credits: 5



Year 1 – Semester 2

Analytics for Strategy Credits: 5

Brand Management Credits: 5

Global Business Management Credits: 5

Mobile & Local Marketing Credits: 5

Strategic Management Practice Credits: 5

Strategic Sales Management Credits: 5

An honours degree (level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.



Special Case Registrations

Prospective participants who do not meet the entry requirements for the programme, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Business and Humanities Faculty Office for consideration.

1 year, full-time.

Career Opportunities

On successful completion of this programme, you will be able to:



Devise Search Engine Optimisation strategies and Pay per Click Campaigns



Develop a Digital Marketing Strategy to be used as part of a firm’s overall integrated marketing communications activities



Evaluate, plan and implement a content strategy using digital technology and Online PR for a positive user experience online



Evaluate progress across key digital platforms using various consumer insight and data analytics tools



Graduates will be equipped to work in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.



Further Study

On completion of this programme, graduates will also be able to apply for Level 9 qualifications in the field of business including TUS’s own Master of Business in Strategic Management & Marketing.​