Digital Marketing - Limerick Campus

This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

This programme would be of benefit to anyone interested in a career in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.

What modules will I study?

Semester 1:
Contemporary Marketing
International Marketing Strategies
Sales Processes
Social Media Marketing
Strategic Management Concepts
Website Design

Semester 2:
Analytics for Strategy
Brand Management
Global Business Management
Mobile & Local Marketing
Strategic Management Practice
Strategic Sales Management

What are the entry requirements?
An honours degree (level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.

Special Case Registrations
Prospective participants who do not meet the entry requirements for the programme, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Admissions Office for consideration.

1 year

What are the career prospects?

On successful completion of this programme, you will be able to:

Devise Search Engine Optimisation strategies and Pay per Click Campaigns

Develop a Digital Marketing Strategy to be used as part of a firm's overall integrated marketing communications activities

Evaluate, plan and implement a content strategy using digital technology and Online PR for a positive user experience online

Evaluate progress across key digital platforms using various consumer insight and data analytics tools

Graduates will be equipped to work in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas. ?

Are there opportunities for further study?
On completion of this programme, graduates will also be able to apply for Level 9 qualifications in the field of business including LIT's own Master of Business in Marketing & Management Strategy.?