Digital Marketing - Sligo

The aim of this programme is to equip learners with the knowledge and skills to develop digital marketing practices to the highest standard. The student will combine leading-edge knowledge, within the digital marketing arena, with a practical insights approach to practice. The programme will reflect modern contextual challenges from digital marketing effectiveness to commercial considerations. Throughout the programme, the learner considers the theoretical development of marketing combined with an appreciation of marketing as a profession, with a particular emphasis on the area of digital marketing.



Who should apply?

The learner profile for this award is expected to be those working in a management and/or marketing role looking to upskill with an aim of personal development and improving the effectiveness and efficiency of their marketing competencies. In addition to learners already in employment, this course is also intended for suitable graduates progressing from undergraduate level who wish to focus on marketing.

What will I study?

Modules:

Business Analytics

Digital Marketing

Digital Customer Experience

Design Thinking for Innovation

Digital Brand Management

Applicants should have a Bachelor of Business Studies (Honours) Level 8 2.2 minimum or above. Applications will also be considered from graduates with the following:



1. Level 7 Bachelor of Business Studies (Ordinary) plus 3 years relevant marketing work experience that will be subject to consideration under ATU’s Recognition of Prior Learning (RPL).



2. Other Level 8 (Honours) primary degrees in any discipline plus 3 years relevant work experience in a management/supervisory role.

Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.



For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpage.

1 year part-time, online.



Study Hours

Students can expect to have a maximum of 5 hours of lectures per week plus additional time to dedicate to reading and projects as required.



On-Campus Attendance

No on-campus attendance required.