Digital Marketing Strategy

We focus on how different companies do business in a digital world, coupled with a strong industry and partnership approach. A variety of leading digital companies are represented by expert guest speakers and faculty, including multinational companies such as Google, Facebook, Twitter, HubSpot and Microsoft. Learn how to master specific platforms such as Google Ads, Analytics, Facebook Insights and HubSpot tools.

Trinity Business School - More than a degree
We are a globally-renowned, triple-accredited business school delivering an ultra-modern educational experience and innovative research from the heart of Dublin's thriving capital city. At Trinity Business School, we offer programmes that will push you to reach your full potential. Immerse yourself in the latest business theory and practice, unlock powerful alumni and career networks, and accelerate your career prospects and success.

Course Structure
This MSc. course is 90 credits delivered over one academic year. The taught component comprises modules totaling 60 credits. Students also complete a substantial research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.

This MSc. course is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a substantial research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.

CORE MODULES*

• Digital Design & User Experience
• Digital Marketing Implementation
• Data Analytics & Market Research
• Digital Marketing Communication
• Emerging Trends in Digital Technologies
• Social Media Marketing
• Digital Marketing Strategy
• Ethical Business for Digital Marketing
• Digital Analytics
• Research Methods

Electives *

Digital Business Models, E-Commerce, Consumer Value Management, Innovation Leadership, English for Academic Purposes

* Modules subject to change

Dissertation – Your research project is the culmination of your degree, allowing you to demonstrate and apply the techniques and knowledge acquired from the taught modules to a problem of real world academic or managerial concern.

English Language Requirements

IELTS: 7.0 and no band below 6.0
TOEFL: 100 and no score below 20
PTE: 65 and no score below 59
University of Cambridge:
Proficiency Certificate, Grade C or better (CEFR Level C1 or C2);
Advanced Certificate, Grade C or better (CEFR Level C1 or C2);

Closing Date: 31st July 2023

The course is assessed via a combination of assigned coursework, written examination, and a dissertation.

1 Year Full Time

Next Intake September 2020

Career Opportunities
Our dedicated career support team will help you to identify your ideal career path and provide tailored advice on how to achieve your career goals. Through workshops, one-to-one coaching, career psychometric tests, and visits from top global employers, students are introduced to our vast portfolio of company recruiters.

By providing a comprehensive overview of the digital eco-system, this programme is an excellent foundation for a career working across many industries including technology, retail, consulting, manufacturing and pharma biotech/health. Recent employers include Google, Accenture, Ebay and Glanbia.