Digital Marketing Strategy

Trinity College Dublin

Digital Marketing Strategy

Course Description

The MSc in Digital Marketing Strategy is designed to provide you with the knowledge and tools required to become a highly skilled digital marketing strategist. You will learn about digital design, the user experience and how to plan and implement digital strategies.

We focus on how different companies do business in a digital world, coupled with a strong industry and partnership approach. A variety of leading digital companies are represented by expert guest speakers and faculty, including multinational companies such as Google, Facebook, Twitter, HubSpot and Microsoft. Learn how to master specific platforms such as Google Ads, Analytics, Facebook Insights and HubSpot tools.

Trinity Business School - More than a degree

In 2019, we opened our new state-of-the-art home, a near zero energy, six storey building that includes an innovation and entrepreneurial hub, a 600 seat auditorium, smart classrooms and the latest digital technology; and it remains in the heart of Trinity's campus. We bring in class learning to life with our strong emphasis on experiential learning through the use of case studies, teamwork and professional development modules. The competencies developed here are what employers continually endorse as a much-valued feature of our graduates.

Our dedicated career development team will help you identify your ideal career path and provide tailored advice on how best to achieve your goals. They offer a range of services including:

Advertise graduate vacancies and host job fairs for business students.

Career classes on topics such as CVs, interviews & work permits

Career guidance tools to help you identify your career interests

Individual career meetings to discuss your personal career needs

Subjects taught

This MSc. course is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a substantial research project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.


• Digital Design & User Experience
• Digital Marketing Implementation
• Data Analytics & Market Research
• Digital Marketing Communication
• Emerging Trends in Digital Technologies
• Social Media Marketing
• Digital Marketing Strategy
• Ethical Business for Digital Marketing
• Digital Analytics
• Research Methods

Electives *

Digital Business Models, E-Commerce, Consumer Value Management, Innovation Leadership, English for Academic Purposes

* Modules subject to change

Dissertation – Your research project is the culmination of your degree, allowing you to demonstrate and apply the techniques and knowledge acquired from the taught modules to a problem of real world academic or managerial concern.

Entry requirements

English Language Requirements

IELTS: 7.0 and no band below 6.0
TOEFL: 100 and no score below 20
PTE: 65 and no score below 59
University of Cambridge:
Proficiency Certificate, Grade C or better (CEFR Level C1 or C2);
Advanced Certificate, Grade C or better (CEFR Level C1 or C2);

Application dates

Closing Date: 31st March 2023

Assessment Info

The course is assessed via a combination of assigned coursework, written examination, and a dissertation.


1 Year Full Time

Enrolment dates

Next Intake September 2020

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

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