Digital Marketing Strategy - Cork

MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.

The programme is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to the point of expertise in the context of an overall strategic perspective.

MTU's panel of lecturers has the substantial commercial experience and is drawn from a range of local, national and international companies that lead the way in digital marketing.

This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.

All assessment is by project work, reports and similar mechanisms; there are no final terminal exam.

Course Delivery
Part-time: 4 semesters at the MTU Bishopstown Campus. Also available as an online programme.

This part-time programme takes place over four semesters and includes the flexibility required by those with busy lifestyles. The first semester involves four mandatory modules (that comprise the Certificate in Digital Marketing). This semester gives students an excellent grounding in the essential skills and knowledge of Digital Marketing.

It is possible to exit with this award at that point, but many of our students go on to complete the full Master's Programme, where participants benefit from a further two semesters on-campus, followed by a 6-month project (often completed in the participant's workplace). This project is guided by CIT academics but has a very strong practical focus.

The programme allows each student to choose the combination of elective modules that suits them, while the innovative professional development module offers some learning flexibility in the earlier stages of the programme. Students can choose to study fully online or on campus, but not interchange between the two.

This programme is also available full-time over one year on campus.

You will acquire the analytics skills that every Digital Marketer needs, using tools such as Google Analytics, Adwords and Facebook Insights. Equally, you will develop your creative and story-telling skills using Social Media, Video and Creative Imagery. You don't need any specific technical knowledge but will develop some skills along the way. You can choose from electives also that play to your strengths or interests.

Guest lecturers are frequently invited to offer their specialist expertise. Past guest lecturers have come from TrustEv, LinkedIn, Newsweaver, a variety of local businesses and even Barack Obama's Social Media team.

Subjects taught


Stage 1/Semester 1
Digital Marketing Environment
Social Media & Digital Advertising
Website Optimisation & Analytics

Stage 1/Semester 2
Strategy for Digital Marketing
Digital Strategy Development
Digital Advertising & Analytics

The Digital Consumer
E-Commerce & Goal Driven Sites
Professional Development for Marketing

Stage 2/Semester 1
Integrated Strategy & Planning
Search Engine Optimisation & Analytics

Digital Brand Development
Lead Generation & Enabling Sales
Action Research Methods

Stage 2/Semester 2
Applied Digital Marketing Project (Action Research)

What is a Module?
A module is a standalone unit of learning and assessment and is completed within one semester. A full-time student will normally study six modules in each semester; part-time and ACCS (Accumulation of Credits and Certification of Subjects) students will have flexibility as to the number of modules taken.

For more information on approved modules for this course go to

Entry requirements

Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications).

Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.

Application dates


Assessment Info

All assessment for both modes is by project work, reports and similar mechanisms; there are no final terminal exams.


MSc.: 90 ECTS


2 Years, Part-time, Online.


EU Applicants: €7,500 payable over 2 years
Non-EU Applicants: €12,000

Enrolment dates

Contact the college for the next start date.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Part time

  • Apply to

    Course provider