Digital Marketing Strategy - Cork Campus
Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.
The programme is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to a point of expertise in the context of an overall strategic perspective.
MTU's panel of lecturers has substantial commercial experience, and is drawn from a range of local, national and international companies that lead the way in digital marketing.
This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.
All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.
Stage 1/Semester 1
Digital Marketing Environment
Social Media & Digital Advertising
Website Optimisation & Analytics
Stage 1/Semester 2
Strategy for Digital Marketing
Digital Strategy Development
Digital Advertising & Analytics
The Digital Consumer
E-Commerce & Goal Driven Sites
Professional Development for Marketing
Stage 2/Semester 1
Integrated Strategy & Planning
Search Engine Optimisation & Analytics
Digital Brand Development
Lead Generation & Enabling Sales
Action Research Methods
Stage 2/Semester 2
Applied Digital Marketing Project (Action Research)
What is a Module?
A module is a standalone unit of learning and assessment and is completed within one semester. A full-time student will normally study six modules in each semester; part-time and ACCS (Accumulation of Credits and Certification of Subjects) students will have flexibility as to the number of modules taken.
Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications).
Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.
Online Part-time Delivery (24th January 2022):
For students who haven't completed the Certificate in Digital Marketing
Application Deadline: 21st January 2022
On-Campus Part-time Delivery (19th September 2022):
Application Deadline: 17th September 2022
On-Campus Full-time Delivery (19th September 2022):
Application Deadline: 31st August 2022
Please note that EU applicants will be required to pay an acceptance fee of €550 online if a place on a course is offered. This fee is deductible from the overall course fee.
Non-EU applicants will be required to pay an acceptance fee of €1,000 online if a place on a course is offered. This fee is deductible from the overall course fee.
Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.
Please attach and upload any documents such as transcripts, CV, other details relevant to the application
All assessment for both modes is by project work, reports and similar mechanisms; there are no final terminal exams.
MSc.: 90 ECTS
2 Years, Part-time, Online.
Part-time: 4 semesters at the MTU Bishopstown Campus. Also available as an online programme.
EU Applicants: €7,500 payable over 2 years
Non-EU Applicants: €12,000
Contact the college for the next start date.