Digital Marketing Strategy - Cork Campus

OVERVIEW
Digital marketing allows companies to connect with and understand their customers in the newest and most exciting of ways. It can be thought of as a set of strategies and tools that, due to their reach and measurability, offers a vibrant complement to traditional marketing.

Over the last few years, more and more companies have shifted their marketing budgets towards Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.

The MSc in Digital Marketing Strategy is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to a point of expertise in the context of an overall strategic perspective.

MTU's panel of lecturers has substantial commercial experience, and is drawn from a range of local, national and international companies that lead the way in digital marketing. This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.

All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.

Subjects taught

Full-time: 1 Year (3 Semesters, September to August)

No of weeks per semester: 13
No of timetabled hours per week: Semester 1 (circa 12 Hours). Semester 2 (circa 12 Hours). Semester 3 (mainly independent learning)
Which days: Monday to Friday
Duration: 1 Year (3 semesters)

Part-time on campus delivery: 2 Years (4 Semesters)
No of weeks per semester: 15
Semester 1: Typically 4 Saturdays and 15 Tuesday evenings (Semester 1 comprises the Certificate in Digital Marketing)
Semester 2: Typically 6 Saturdays and 15 Wednesday evenings
Semester 3: Typically 6 Saturdays and 15 Wednesday evenings
Semester 4: Independent Research activity with Supervision support

Part-time online delivery: 2 Years (4 Semesters)
No of weeks per semester: 15
Semester 1: Typically 3 weekday evenings, 3 x 2hr classes (Semester 1 comprises the Certificate in Digital Marketing)
Semester 2: Typically 61/2 day Saturdays and 2 or 3 evenings a week
Semester 3: Typically 61/2 day Saturdays and 2 or 3 evenings a week
Semester 4: Independent research activity with supervision support

Entry requirements

Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications).

Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.

An interview of admission will be held for holders of non-cognate degrees.

International Students

All applicants whose first language is not English must provide evidence of English language proficiency.

IELTS (Academic) - At least 6.5 with no section below 6.0

English language tests must be undertaken no more than two years prior to the start of a programme.

Application dates

Online Part-time Delivery (24th January 2022):
For students who haven't completed the Certificate in Digital Marketing

Application Deadline: 21st January 2022

On-Campus Part-time Delivery (19th September 2022):
Application Deadline: 17th September 2022

On-Campus Full-time Delivery (19th September 2022):
Application Deadline: 31st August 2022

Please note that EU applicants will be required to pay an acceptance fee of €550 online if a place on a course is offered. This fee is deductible from the overall course fee.

Non-EU applicants will be required to pay an acceptance fee of €1,000 online if a place on a course is offered. This fee is deductible from the overall course fee.

Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.

Please attach and upload any documents such as transcripts, CV, other details relevant to the application

Assessment Info

All assessment for both modes is by project work, reports and similar mechanisms; there are no final terminal exams.

Credits

MSc.: 90 ECTS

Duration

DELIVERY
Full Time
No of weeks per semester: 13
No of timetabled hours per week: 12 Which days: Monday to Friday
Duration: 1 Year (3 semesters)

Part Time
Semester 1: 4 Saturdays and 15 Tuesday evenings (Semester 1 comprises the Certificate in Digital Marketing)
Semester 2: 6 Saturdays and 15 Wednesday evenings
Semester 3: 6 Saturdays and 15 Wednesday evenings
Semester 4: Independent Research activity with Supervision support from MTU Cork

Fees

EU Applicants: €7,500 payable over 2 years
Non-EU Applicants: €12,000

Enrolment dates

Contact the college for the next start date.

More details
  • Qualification letters

    MSc

  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Part time,Evening,Daytime,Blended

  • Apply to

    Course provider