Digital Media with Business Analytics - Wexford

This programme will provide learners with the specialist knowledge and skill set needed in data design, data visualisation and data analytics. This programme will produce graduates who are highly skilled in data visualisation enabling them to inform conclusions, improve the quality of decision making and enhance the value of an information asset.



Learners will gain essential digital skills to support the design and structure information. The course will provide business analytics skills, essential to the retrieval and manipulation of information, this will allow the learner to be directly responsible and capable of retrieving information, distilling it and displaying in new innovative and exiting ways.



In addition to the development of organisation –specific competences learners will develop core competences which will enhance their employability, these will include critical analysis, ethical reasoning, collaboration and team working skills, independent and self-directed learning and problem-solving skills. Graduates will be creative in nature, inquisitive and adaptable to their surroundings. They will possess high level practical and theoretical skills that allow then to work across many areas and provide new and essential skills that are needed within industry.



Unique Features

- Studio based environment, with skills training ranging across all media and platforms.



- Learners will gain advanced theory and practical skills across a broad range of subjects, including design, programming and analytics.



- Annual industry showcase event to showcase and exhibit design projects, assets and information visualisation.



- Industry based project allows for the creation of high-quality design assets and an industry focused portfolio, ready for industry.

Modules:

Year 1:

Semester 1:

Digital Media Design

Digital Media Applications

Programming for Data Analytics

Digital Strategy

Business Intelligence Applications



Semester 2:

Information Design

User Interface Design

Programming for Data Analytics

Business Data Analytics

Digital Strategy

Applications are welcome from a wide variety of disciplines with an NFQ Level 7/8 Award or equivalent. Learners who have experience in the area of design, digital media or other areas of the creative arts welcome and applicants from with non-cognate qualifications will be screened for suitability at the point of application. Learners who do not meet direct entry requirement may apply through the Recognised Prior Learning process. This allows the learner to use their past work / study / engagement to prove they have the understanding & skills to operate both as a postgraduate leaner and in this specific field.

1 year full-time.



Delivered via a blended method, consisting of both in person and online. The design and programming modules are delivered through a studio based method, consisting of class/ tutorials/lectures and then practical hands on work developing learned skills. A number of modules are delivered online / remotely, these are delivered as a group session and various review and offline support materials.

Next intake: September 2025.

Opportunity

The digital industry in Ireland is currently top three growth area’s in Ireland, this sector is one of the country’s most prevalent employers. Graduates from It Carlow will enter a market that is fast paced and growing exponentially. Alongside being highly sought after at a local and national, graduates will be skilled and equipped to travel the world and work in various dynamic and digital industries.



Graduates will seek employment across the digital landscape. This will include areas of design, innovation and business analytics. Graduates who possess, design and development skills backed up with in-depth data analytical skills, possess a combination of practical and theoretical skills that now make them highly sought after.



In addition, employers recognise the merits of diverse skills in programming, strategy, business, research and innovation, all of which are developed whilst studying for the PGDip in Digital Media with Business Analytics. Graduates of the PGDip in Digital Media with Business analytics can take up employment in areas such as:



Digital Media

UI/UX Development

Web and interface design and development

App design and development

Data analyst

Data Visualisation

Business Innovation

Design Innovation

Social Media content development

Social Media management and consultation

Marketing Content development, management and consultation

Digital Content manager

Project management