Digital Media & Marketing - Mayo

Study Hours

It is recommended that students should allow for a minimum of 6 to 8 hours per week for self-study in addition to attendance of live online lectures



Who should apply?

This award is suitable to those seeking career progression in the areas of digital marketing, media content creation and digital entrepreneurship.

Modules

User Experience Design - UX

Consumer Behaviour & Digital

Markets

Innovation & New Product

Development

Research Methods

User Interface Design - UI

Emerging Technologies

Professional Development

Work Based Learning Project

Candidates must hold a Level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business, Graphic Design, Communications or cognate area. Candidates who do not meet this entry criteria will be considered for entry to the programme under a formalised process of Recognition of Prior Learning (RPL).

2 years part-time. Online



On-Campus Attendance

This programme is not on campus; the programme is delivered online. However, there is a weekly online live attendance requirement as follows: 2 x lunchtime hours and 1 x evening hour. There is also a monthly live online attendance requirement as follows: 2 days per month (full days from 9am to 5pm) for the months of January-May, and September-December.