Digital Media & Marketing - Mayo

The aim of this programme is to develop participants’ ability to use digital media as part of an integrated data-driven strategic marketing planning process aimed at reaching overall sustainable business objectives. In addition to enhancing participants’ understanding of the strategic potential of digital media, this course also aims to bolster participants’ ability to rigorously conduct market research and implement digital media and technology-enabled marketing strategies, developing their practical and analytical digital skills with their strategic marketing skills and knowledge.



Who should apply?

This award is suitable to those seeking career progression in the areas of digital marketing, media content creation and digital entrepreneurship.

What will I study?

Modules:

Search Engine Analytics

Visualisation for Strategic Decision Making

Marketing Strategy Theory and Application

Digital Content and Marketing Technology

Research Methods and Critical Analysis

Dissertation with Work Based Learning Project

Candidates must hold a Level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business, Graphic Design, Communications or cognate area. Candidates who do not meet this entry criteria will be considered for entry to the programme under a formalised process of Recognition of Prior Learning (RPL).

Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.



For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpage.

2 years part-time online.



Study Hours

It is recommended that students should allow for a minimum of 6 to 8 hours per week for self-study in addition to attendance of live online lectures.



On-Campus Attendance

This programme is not on campus; the programme is delivered online. However, there is a weekly online live attendance requirement as follows: 2 x lunchtime hours and 1 x evening hour. There is also a monthly live online attendance requirement as follows: 2 days per month (full days from 9am to 5pm) for the months of January-May, and September-December