Digital Media & Marketing - Mayo

The aim of this programme is to develop participants’ ability to use digital media as part of an integrated data-driven strategic marketing planning process aimed at reaching overall sustainable business objectives. In addition to enhancing participants’ understanding of the strategic potential of digital media, this course also aims to bolster participants’ ability to rigorously conduct market research and implement digital media and technology-enabled marketing strategies, developing their practical and analytical digital skills with their strategic marketing skills and knowledge.



Who should apply?

This award is suitable to those seeking career progression in the areas of digital marketing, media content creation and digital entrepreneurship.

Masters of Science:

Research Methods and Critical Analysis

Dissertation with Work Based Learning Project

Candidates must hold a Level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business, Graphic Design, Communications or cognate area. Candidates who do not meet this entry criteria will be considered for entry to the programme under a formalised process of Recognition of Prior Learning (RPL).

Flexible learning courses are popular, and they fill on a first come, first served basis. There are two major intake periods throughout the academic year, September and January.



For January start courses, applications typically open in October, and for September start courses, applications typically open in February. Closing dates for applications are listed on the individual course webpage.

1 or 2 years full-time/part-time online or on campus.



Study Hours

It is recommended that students should allow for a minimum of 6 to 8 hours per week for self-study in addition to attendance of live online lectures.



On-Campus Attendance

Part-time students will have weekly online live attendance requirement as follows: 2 x lunchtime hours and 1 x evening hour. There is also a monthly live online attendance requirement as follows: 2 days per month (full days from 9am to 5pm) for the months of January-May, and September-December.



Full-time students will be scheduled for on-campus classes and project work each week throughout the semester. Additionally, they will join part-time students for online workshops and guest lectures once a month. Our programme is designed to foster networking and knowledge sharing among all participants.

Start Date: January 2026.

Progression Pathways

Many of our Masters programmes are structured in a way that includes recognised entry and exit awards. This means that you can apply for part of Masters first and learn at your own pace or if you are unable to complete the full programme, you can still gain a recognised qualification. Our entry and exit awards typically include Postgraduate Certificate award and a Postgraduate Diploma award.