Digital Strategy for Business - Micro-Credential - Galway

This Postgraduate Certificate in Digital Strategy for Business at Level 9 teaches cutting edge digital media and digital transformation knowledge and strategy.



It is aimed at those involved at mid and senior levels of enterprise and industry, so that they can be involved in debates around current trends in technology related to digital entrepreneurship, innovative technologies, and enterprise development. As a series of Masterclasses and forum discussions, this certificate will open up a forum for discussions about technology innovations and interrogate potential for technology and strategy adoption and implementation.



Professionals and entrepreneurs in the digital media teaching and learning, enterprise and/or marketing field will be interested in this programme. It comprises a series of masterclasses from specialists in the fields of digital media strategy, digital enterprise, digital communications and marketing. It aims to provide participants with cutting edge knowledge and techniques for practical implementation in their working and professional environments.



Who Should Apply?

This programme is aimed at those involved at mid and senior levels of enterprise and industry, so that they can be involved in debates around current trends in technology related to digital entrepreneurship, innovative technologies, and enterprise development.

Digital Strategy Masterclass for Business

Entry requirement is a Level 8 Bachelor (Honours) degree with minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Science, Business, Graphic Design, Communications, or cognate area. Candidates who do not meet this entry criteria will be considered for entry to the programme under a formalised process of Recognition of Prior Learning (RPL). This RPL process will be conducted to determine applicant eligibility, in line with approved marks and standards. Candidates with three years or more relevant professional work experience and who do not have the required entry requirement will be provided ample opportunity to apply for entry via RPL.

1 year part-time, online delivery.



Study Hours

Students complete the full 10 credits in 1 semester with 6 hours per week.



On-Campus Attendance: No on-campus attendance required.

Note: Check programme Examination and Assessment requirements, as they may involve examinations to be taken on campus.

Start Date January 2026

Progression

Graduates from this Level 9 certificate can continue their education and progress on, to other academic postgraduate Level 9 programmes and subsequently, if eligible, to doctoral programmes or professional qualifications in strategy, digital media, marketing, data analysis; research etc.