Entrepreneurship & Marketing

Course Summary

The overall aim of the MBS is to produce independent minded, self reliant graduates with the theory, practice and research capability for employment as managers in both specialist and non-specialist roles across a broad range of industry sectors.

The aim of the MBS in Entrepreneurship and Marketing taught programme is to produce graduates with the theory, practice and research capability for employment as managers in a broad range of industry sectors, with a specific specialism in the areas of Entrepreneurship and Marketing. Graduates should also be capable of pursuing further studies to Ph.D. level.

Entry requirements

Applicants must have a recognised honours degree, normally a 2:2 or higher, in business, marketing, entrepreneurship, accounting or related discipline.

Subjects taught

Semester 1

Induction Workshop
Business Strategy*
Entrepreneurship & Economic Development
Systematic Innovation & Intrapreneurship
Strategic Brand Management
New Venture Finance
Research Methods

Semester 2

Semester 2
? Research Project**
? Change Management
? Entrepreneurship Theory & Practice
? Marketing for New Product Development
? Applied SME Strategic Business Management
? Strategic Digital Marketin

* A week-long intensive module, jointly run in conjunction with Heilbronn University, Germany.

**Dissertation: Students will be required to complete a research-based dissertation of around 20,000 words.

Duration

This programme is available on a one year full-time basis (attending 2 days per week), or a two-year part-time basis (attending 1 day per week).

The period of structured tuition is September to May (2 semesters), with the dissertation submitted in August. Examinations will take place in January and May.

Enrolment dates

Contact Dundalk IT for the next course start date.

More details
  • Qualification letters

    MBS

  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Part time,Daytime

  • Apply to

    Course provider