Entrepreneurship & Marketing
Course Description
The aim of the MBS in Entrepreneurship and Marketing is to produce independent minded, self-reliant graduates with the theory, practice and research capability for employment as managers in both specialist and non-specialist roles across a broad range of industry sectors, with a specific specialism in the areas of Entrepreneurship and Marketing.
Graduates should also be capable of pursuing further studies to Ph.D. level.
Subjects taught
Semester 1
Induction Workshop
Business Strategy*
Entrepreneurship & Economic Development
Systematic Innovation & Intrapreneurship
Strategic Brand Management
New Venture Finance
Research Methods
Semester 2
Semester 2
? Research Project**
? Change Management
? Entrepreneurship Theory & Practice
? Marketing for New Product Development
? Applied SME Strategic Business Management
? Strategic Digital Marketin
* A week-long intensive module, jointly run in conjunction with Heilbronn University, Germany.
**Dissertation: Students will be required to complete a research-based dissertation of around 7,000 words.
Entry requirements
Applicants must have a recognised honours degree, normally a 2:2 or higher, in business, marketing, entrepreneurship, accounting or related discipline.
Application dates
You should apply using the DkIT Postgraduate Application. Please include an up-to-date CV with your application form and send your completed application to Admissions Office, Dundalk Institute of Technology, Dublin Road, Dundalk, Co. Louth.
Duration
1 Year
This programme is available on a one year full-time basis (attending 2 days per week), or a two-year part-time basis (attending 1 day per week).
The period of structured tuition is September to May (2 semesters), with the dissertation submitted in August. Examinations will take place in January and May.
Enrolment dates
Contact Dundalk IT for the next course start date.