Executive Development - High Performance Sales & Business Development

Designed to equip senior executives with an in-depth understanding of how to achieve increased profits, double growth and create a robust growth strategy for the next stage of an organisation's development, this diploma will help participants develop their own thinking and address key sales and business development challenges with clarity, innovation, focus and confidence.

The diploma will provide participants with leading-edge sales management models, concepts, tools and action learning that will make a significant difference to their business efficiency and performance levels. It will enhance participants' ability to create and lead a high-performance sales and business development team, unit and organisation.

Who is it for?
Senior executives currently responsible for leading the sales and business development function of their organisation;

Managers who want to successfully integrate their business development strategy into the corporate strategy of the organisation;
Senior executives who want to optimise their sales structure and performance;

Managers who want to use coaching and performance management techniques to create a motivated and high performance team;
Individual contributors who are tasked with planning the sales strategy and implement sales force decisions;

Leader/managers who would like to challenge their thinking with the latest research and learning from Fortune 1000 sales organisations and leading academic

Successful participants will be awarded a Professional Diploma in High Performance Sales and Business Development. This qualification is accredited and awarded by University College Dublin and valued at 30 credits. It is positioned at Level 9 on the National Framework of Qualifications. This diploma forms part of the MSc in Business (Leadership & Management Practice).

Subjects taught

Module 1: Strategy for Breakthrough Sales Performance SBUS41980
Aidan Connolly
TBC - Thurs pm, Fri & Sat October 2023

Module 2: Leading and Coaching for Breakthrough Performance SBUS41960
Pamela Fay
TBC - Fri & Sat December 2023

Module 3: Creating, Winning and Developing Customers & Clients SBUS41950
Associate Professor Andrew Keating
TBC - Fri & Sat January 2024

Module 4: Negotiations – Changing the Game SBUS41940
Stephen Boyle
TBC - Fri & Sat March 2024

Module 5: Executing High Performance Business Development Operations SBUS41930
Dr. Alessandro Laureani
TBC - Fri & Sat April 2024

Module 6: Driving Revenue & Profitable Growth SBUS41970
Dr. Gearóid Hardy
TBC - Fri & Sat June 2024

This programme is delivered over a series of 6 two-day workshops within a 10–month period. Workshops are held on Fridays and Saturdays to minimise interference with work schedules. The programme structure is designed in order to facilitate busy work/lifestyles and to assist participants integrating study into their working lives while enhancing their contribution as a member of the management team.

Please note - 100% attendance is required at all modules. Should you miss a module due to unexpected circumstances, there is no longer an option to take that module with another intake of the programme – visit www.smurfitschool.ie/executivedevelopment/contactus/faqs/ for full details. Timing: Typically 9.00am to 5.00pm on Friday and 8.30am to 4.30pm on Saturday

Entry requirements

Participants should have at least 5 years management experience and hold a primary degree or equivalent professional qualification. Consideration will also be given to applicants who do not hold a primary degree but whose depth of industry/organisational experience, deems them suitable participants.

Application dates

Annabelle Phelan
Client Relationship Manager
To apply for this programme, please contact Annabelle Phelan who would be delighted to discuss the application procedure with you further.

+353 87 0985117

Application Procedure
A completed application form, digital photograph and copy of transcripts for all university-level degrees (if applicable and excluding those taken at UCD) will be required. A telephone interview with the Programme Director will form part of the application process. The interview helps determine whether the programme is the most appropriate educational solution for the applicant.

In-person programme - This Autumn 2022, our suite of Professional Diplomas will be delivered in-person at Smurfit Executive Development on UCD's Smurfit School Blackrock campus to facilitate the best learning experience for participants. Participants are required to attend in person. In exceptional circumstances, we may be able to facilitate an alternative delivery option but each request will be dealt with on a case-by-case basis by our Programme Director & Programme Management Team.


12 months part-time
Delivery 6 X 2 Day Modules

Post Course Info

Pathway to a Master's Degree
As Ireland's premier provider of executive development open programmes, we can help you master the right skills for the most complex global business challenges with our unique and flexible MSc pathway. If you're an experienced professional who wants to continue in your chosen career while undertaking part-time study, then this is flexible MSc pathway option will offer you the very best learning experience and a world-class qualification.

What is the MSc Pathway?
Our MSc in Business (Leadership & Management Practice) is based around a framework of ten selected diploma programmes. By completing any three of these ten diplomas, within a recommended 5-year timeframe, you will earn 90 credits (the national standard for a Masters Qualification) and will be conferred with the qualification of MSc Business (Leadership & Management Practice) accredited and awarded by UCD at NFQ Level 9.

More details
  • Qualifications

    Special Purpose Diploma (Level 9 NFQ)

  • Attendance type

    Part time

  • Apply to

    Course provider