Executive Development - High Performance Sales & Business Development

Designed to equip senior executives with an in-depth understanding of how to achieve increased profits, double growth and create a robust growth strategy for the next stage of an organisation’s development, this diploma will help participants develop their own thinking and address key sales and business development challenges with clarity, innovation, focus and confidence.

The diploma will provide participants with leading-edge sales management models, concepts, tools and action learning that will make a significant difference to their business efficiency and performance levels. It will enhance participants’ ability to create and lead a high-performance sales and business development team, unit and organisation.

Subjects taught

Module 1: Strategy for Breakthrough Sales Performance SBUS41980
Module 2: Leading and Coaching for Breakthrough Performance SBUS41960
Module 3: Creating, Winning and Developing Customers & Clients SBUS41950
Module 4: Negotiations – Changing the Game SBUS41940
Module 5: Executing High Performance Business Development Operations SBUS41930
Module 6: Driving Revenue & Profitable Growth SBUS41970

Please note - 100% attendance is required at all modules. Should you miss a module due to unexpected circumstances, there is no longer an option to take that module with another intake of the programme – visit www.smurfitschool.ie/executivedevelopment/contactus/faqs/ for full details. Timing: Typically 9.00am to 5.00pm on Friday and 8.30am to 4.30pm on Saturday

Entry requirements

Participants should have at least 5 years management experience and hold a primary degree or equivalent professional qualification. Consideration will also be given to applicants who do not hold a primary degree but whose depth of industry/organisational experience, deems them suitable participants.


12 months part-time
Delivery 6 X 2 Day Modules

Enrolment dates

2024 (dates to be confirmed)

More details
  • Qualifications

    Special Purpose Diploma (Level 9 NFQ)

  • Attendance type

    Part time

  • Apply to

    Course provider