Food Business & Innovation

University College Cork

Food Business & Innovation

Course Outline
Our MSc programme in Food Business and Innovation is offered by the College of Business & Law at University College Cork (UCC) in Ireland. It prepares students for a career in the dynamic world of food business and will set you up to play a lead role in the analysis of key sectoral issues and strategic management of the ever-evolving food industry.

The balance of modules in this programme reflects the global nature of the food industry. Students will expand their knowledge of food, the food consumer, innovation in food and the decision-making processes in companies that develop, brand, distribute, and sell food products. The practical application of learning in this course will equip you with analytical, communication, business, and presentation skills, which are required and highly valued by the industry.

The skills learned in this course are highly transferable so our graduates pursue employment opportunities in both the food sector (international corporations, SMEs, start-ups, and food agencies) and non-food sector (banks, market research firms, and higher education).

Subjects taught

The MSc (Food Business and Innovation) programme comprises two parts with a total of 90 credits.

Part I (60 credits)

FE6005 Strategic Food Marketing (5 credits)
FE6505 Food Entrepreneurship and Innovation (10 credits)
FE6506 Food Branding and Digital Media Marketing (5 credits)
FE6507 Economics of Agri-Food Markets and Value Chain Analysis (5 credits)
FE6511 Category Management and Food Retail Marketing (10 credits)
FE6512 Sustainable Food Systems (5 credits)
FE6517 Supply Chain Management and Food Integrity (5 credits)
FE6902 Global Food Policy Issues (5 credits)
MG6012 Consumer Culture and Consumer-Brand Relationships (10 credits)

Part II (30 credits)

FE6127 Applied Food Industry-Centred Research Project (30 credits)

Entry requirements

To be eligible for the MSc in Food Business and Innovation programme, applicants must hold at least a Second Class Honours Grade II in a primary honours degree (NFQ Level 8).

Consideration under Recognition of Prior Learning (RPL) may also be given to applicants who have a minimum of three years of relevant professional experience, subject to the approval of the Programme Director.

Application dates

Closing Date
Rolling deadline. Open until all places have been filled. Early application is advised.

Assessment Info

You will be assessed by examinations, continuous assessment and a Food Industry Centred Research Project report.


12 months full-time.

Enrolment dates

Start Date 9 September 2024

Post Course Info

Skills and Careers Information
Our Food and Innovation course is ideally suited to graduates who seek employment opportunities in a broad sector of food and non-food settings; these areas include market research, consumer research, food business management, product marketing, and brand management, new product development, food retail organisations, the financial sector as food analysts, research institutions and policy organisations, and organisations that support food firms nationally and internationally.

What are our graduates doing?
Graduates on sister programmes have secured employment in international food and non-food firms (Glanbia, Ornua, Kerrygold Ireland, Britvic, Danone, Aldi, Dawn, AIB, LinkedIn), banks, food agencies (Bord Bia, UK Home-Grown Cereals Authority, Teagasc), brand management and marketing departments (Kerry Foods, Musgrave Group, Nestle), non-food agencies (Enterprise Ireland, IBEC, Bord Bia), market research firms (AC Nielsen, Spark Market Research, Dunhumby) and in Higher Education (Munster Technological University, Waterford Institute of Technology, University of Lancaster).

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

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    Course provider