Food Business & Innovation

Course Outline
Our MSc programme in Food Business and Innovation is offered by the College of Business & Law at University College Cork (UCC) in Ireland. It prepares students for a career in the dynamic world of food business and will set you up to play a lead role in the analysis of key sectoral issues and strategic management of the ever-evolving food industry.

The balance of modules on this programme reflects the global nature of the food industry. Students will expand their knowledge of food, the food consumer, innovation in food and the decision-making processes in companies that develop, brand, distribute, and sell food products. The practical application of learning in this course will equip you with analytical, communication, business and presentation skills, which are required and highly valued by the industry.

The skills learned in this course are highly transferable so our graduates pursue employment opportunities in both the food sector (international corporations, SMEs, start-ups and food agencies) and non-food sector (banks, market research firms and higher education).

Why Choose This Course
A central part of our MSc in Food Business and Innovation programme is the Food Industry Centred Research Project together with a work placement opportunity. This can take place in a food company, food agency, university, bank or related establishment. This placement allows students to gain valuable work experience and apply their theoretical skills, developed through lectures and capstone-style seminars, to the actual workplace.

Participants can complete their placement either in Ireland or abroad, depending on their interests.

Additional unique features of this innovative programme include an in-depth introduction to the national and international food sectors; a unique blend of relevant courses that are relevant to both established food firms and start-ups; and an introduction to leading-edge food research issues, innovative teaching methods (including boot-camps) and an exposure to digital marketing methods.

Connected Curriculum
Our learning approach also reflects our commitment to the Connected Curriculum where we emphasise the connection between students, learning, research and leadership through our vision for a Connected University. Our staff are at the forefront of this integrative approach to learning and will support you in making meaningful connections within and between disciplines such as food policy, food markets, global issues, business and marketing.

Glanbia MSc Food Business and Innovation Scholarship
Applicants to this programme can apply for the Glanbia MSc Food Business and Innovation Scholarship worth almost €11,000. Please see the Glanbia MSc Food Business and Innovation Scholarship page for more information.

College of Business and Law Available Scholarships
We also support our postgraduate community by offering scholarships and bursaries to prospective and current students. Please see the College of Business and Law Available Scholarships Page for more information.

Entry requirements

To be eligible for the MSc in Food Business and Innovation programme, candidates must hold at least a Second Class Honours Grade II in a primary honours degree (NFQ Level 8). Consideration under Recognition of Prior Learning (RPL) may also be given to applicants who have a minimum of three years relevant professional experience, subject to the approval of the Programme Director.

English Language Requirements

Applicants that are non-native speakers of the English language must meet the university approved English language requirements available here.

For applicants with qualifications completed outside of Ireland

Applicants must meet the required entry academic grade, equivalent to Irish requirements, please find our grades comparison by country here.

International/non-EU applicants

For full details of the non-EU application procedure please visit our how to apply pages for international students. In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.

Not all courses are open to international/non-EU applicants, please check the fact file above.

For more information please contact the International Office.

Additional Requirements (All Applicants)

Please note you will be required to provide additional information as part of the online application process for this programme. This will include the following questions:

You may enter the details of professional or voluntary positions held. We strongly encourage you to complete this section with all relevant work experiences that will support your application.

In addition to your previously declared qualifications, please outline any additional academic courses, self-learning and professional training relevant to this programme.

Please describe your motivation and readiness for this programme.

Please upload your CV here.
Please add the name and email address of 2 referees.

Assessment Info

You will be assessed by examinations, continuous assessment and a Food Industry Centred Research Project report.

Subjects taught


The MSc (Food Business and Innovation) programme comprises two parts:

Part I consists of taught modules to the value of 60 credits detailed below.
Part II consists of researching and writing an Applied Food Industry Centred Research Project (FE6127) to the value of 30 credits.

Part I
FE6005 Strategic Food Marketing (5 credits)
FE6505 Food Entrepreneurship and Innovation (10 credits)
FE6506 Food Branding and Digital Media Marketing (5 credits)
FE6507 Economics of Agri-Food Markets and Value Chain Analysis (5 credits)
FE6511 Category Management and Food Retail Marketing (10 credits)
FE6512 Sustainable Food Systems (5 credits)
FE6902 Global Food Policy Issues (5 credits)
MG6012 Consumer Culture and Consumer-Brand Relationships (10 credits)

Part II
FE6127 Applied Food Industry Centred Research Project (30 credits)
See the College Calendar (Food Business & Innovation) for further details on content and modules.

Further details on the modules listed above can be found in our book of modules. Any modules listed above are indicative of the current set of modules for this course but are subject to change from year to year.


12 months full-time

Enrolment dates

Start Date 7 September 2020

Post Course Info

Skills and Careers Information
The Programme provides the graduate with the expert skills to analyse the key issues impacting on food chains: changing consumer demands and demographics; food supply chain management and structural changes at retail level; food safety and consumer behaviour; consumer acceptance of novel foods; new food product development opportunities; the evolution of functional foods and the marketing of health-enhancing foods. The course is ideally suited to graduates who seek employment opportunities in Market Research, Consumer Research, Food Business Management, Product Marketing and Brand Management, New Product Development, Food Retail Organisations, the Financial Sector as Food Analysts, Research Institutions and Policy Organisations, and organisations that support food firms nationally and internationally.

What are our graduates doing?
Graduates on sister programmes have secured employment in international food and non-food firms (Glanbia, Ornua, Kerrygold Ireland, Britvic, Danone, Aldi, Dawn, AIB, LinkedIn), banks, food agencies (Bord Bia, UK Home-Grown Cereals Authority, Teagasc), brand management and marketing departments (Kerry Foods, Musgrave Group, Nestle), non-food agencies (Enterprise Ireland, IBEC, Bord Bia), market research firms (AC Nielsen, Spark Market Research, Dunhumby) and in Higher Education (Munster Technological University, Waterford Institute of Technology, University of Lancaster).

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

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    Course provider